Next month will see the start of nfpSynergy’s next wave of research in Northern Ireland as part of our Celtic Charity Awareness Monitor. The last few years of research have found Northern Ireland to be a very distinct market when it comes to charities. It certainly isn’t easy to predict this audience’s attitudes or behaviours based on those of neighbouring donors in the Republic of Ireland or Great Britain.
The nfpSynergy Blog
One of the many challenges that charities face is keeping up with what young people want from the charities they support. How do they want to communicate with charities? What do they want to be involved in?
It’s no surprise that this can be unclear – young people are as diverse in their opinions, attitudes, likes and dislikes as any other group. Here’s a snapshot of what we’ve learnt from our recent research with seven to 16 year olds as part of our Youth Engagement Monitor.
It has not been a good time to be an Irish charity these last few years.
The Irish sector has always been more reliant on state funding than the British one. The NCVO almanac suggests that private income from individuals amounts to £14.3 billion out of a total income of £36.7 billion (39%) for the voluntary sector in Britain. The Irish Charity Tax Research group estimated that fundraised income makes up just 11% of total income in the average Irish charity.
If you’re plugged into the online world, or at least read the papers, you’ll be aware of a new online craze called NekNominate. You’ll have heard of it most likely for one of three reasons: a) you started it, b) you’ve been NekNominated and thrown a drink down your hatch in one, or c) you read about the two people in the UK who lost their lives taking part. It’s all over social media and everyone probably knows someone who has taken part. But could this mass appeal now be an opportunity for charities?
There has been a lot of talk about increasing giving and much debate about creating a giving culture in the UK. There are even some who say there is little left that can be done to increase giving across the sector. Well, that’s just not true and here are my ideas for increasing giving in specific and practical ways over the next decade.
It is common sense to think of the non-profit sector in developed countries as being independent from the state and generally self-sufficient. This is why charities in the West ultimately rely on public trust and the culture of giving. As part of our Brand Attributes Monitor, we ask people to choose the attributes their ideal charity would have. The ‘credentials’ cluster, which includes attributes such as accountable, cost-effective, professional and reputable, is in the public's top three.
2013 was a great year for our blog. Over 25,000 of you dropped by to see pieces on research, social media, volunteering, fundraising and much, much more. Here are our top ten blogs from 2013.
Back in May 2013, some data was published by Giving Evidence in the UK and GiveWell from the States, which they claimed showed that the most effective charities had high levels of admin costs. In December, the Guardian Voluntary Sector Network said it was one of the most read blogs of the year and Giving Evidence headlined a piece in their newsletter ‘Good charities have admin costs’. In their original press release they said:
This year, Scotland will be voting whether or not to become independent from the UK. On a recent trip to Edinburgh, I spoke to a number of charities about the potential implication of this to the sector. Speculations ranged and it was acknowledged that really at this point in time, none of us can know.