Logo: nfpSynergy - helping non-profits thrive

Our Clients Include:

  • Age UK
  • Barnardo's
  • Big Lottery Fund
  • The Blue Cross
  • Cancer Research UK
  • Help the Aged
  • Leonard Cheshire Disability
  • Macmillan Cancer Support
  • Mencap
  • MS Society
  • NSPCC
  • Oxfam
  • RNIB
  • RSPCA
  • The Salvation Army
  • Save the Children
  • Scope
  • Scout Association
  • UNICEF-UK
  • WaterAid
  • WWF-UK

Polishing the Diamond

July 2002 Free Report

A charity's image is crucial to the success of every part of the organisation. Unlike companies who have products and services to sell, charities are often selling an idea or a cause. As such, the image of the charity is crucial to its financial success. People often buy from companies whose products they like even if they are indifferent to the company as a whole. How many people give to a charity that they are indifferent to?