Cash Machinations; why financial reserves are bad for beneficiaries and deceitful to donors

picture of piggy bank

Cash Machinations; why financial reserves are bad for beneficiaries and deceitful to donors

The new research that we released this week shows that, on average, the public think seven or eight months is about the right amount of reserves for a charity to have in the bank. Around half of those who expressed a view thought six months of expenditure or less was the right level. Interestingly though, when the same people were asked how much a £12 million charity should keep in reserve, the average dropped to around £3 to £4 million.

At this stage, readers may think that this puts the public at odds with the Charity Commission. The public want fairly low levels of reserves, while the Charity Commission allows much higher. Before I did my research, I thought so too. 

This is because, like many people, I had a vague notion that the Commission says charities should hold between six and 24 months of income in reserve. I have now searched the CC19 guidance and I can’t find that nugget of information.

What is more interesting is that the Commission says quite the opposite - if you haven’t got a good reason to save it, income should be spent. Its summary bullet point of CC19 says the following: ‘Charity law requires any income received by a charity to be spent within a reasonable period of receipt. Trustees should be able to justify the holding of income as reserves. In other words, the Commission says that each charity needs to decide for itself what the right level of reserves is.

So the Commission’s default position for income is that the law says it should be spent, not saved.

The argument against spending rather than saving says that reserves are meant to be there for a rainy day. Well, we have just had the biggest financial crisis in a generation. The external economic climate doesn’t get any worse than this. So if you still have reserves for a rainy day that haven’t been touched after the economic equivalent of typhoon, laced with government austerity, then what kind of economic weather event are you waiting for?

Reserves are meant to be there for other reasons too, such as a dramatic loss of income, unforeseen circumstances and the like (I exclude both grant-makers and charities that have an endowment from my argument). However, I think every charity needs to be very clear what kind of financial catastrophe they are imagining and how likely it is to happen.

I can see why trustees like reserves. They reduce the risk (no matter how small) of not being able to pay the bills. But it’s a comfort blanket, and sometimes a very expensive one. Of course some charities have reserves for capital expenditure, for new ventures, for innovation, for risk-taking and the like. Yet in my experience, they are the exception, not the rule.

So my antipathy to reserves boils down to two reasons. First, they take money that should be used to help beneficiaries and lock it up. A report from the Institute of Philanthropy in 2011 suggested that while the charity sector has an income of £53 billion, it has assets of £128 billion, even once liabilities were taken away. No, not all of those assets will, or could be, reserves. Some will be restricted funds, buildings etc.

However, if we take off half those assets, it suggests that there is at least a whole year of charity expenditure in reserve – and that’s a cautious underestimate. In other words, if those reserves were spent we could get a whole extra year of charity impact. A whole year! A ‘buy one, get one free’ for the whole charity sector for an entire year.

Money in the bank lying unused and unlikely to be used in any foreseeable financial situation is money that isn’t being spent on beneficiaries. Let me say it again – it’s income that is not creating an impact. For me, three to six months of reserves is plenty for all but those with the most volatile or unpredictable of income.

My second reason is that reserves hamper fundraising and create a disconnect between a charity and its donors. It is deceitful to people who make a donation expecting it to be used to deliver services, when in fact it is being put aside for a financial meltdown that will probably never come. It is deceitful to donors to tell them you need their money when you have months or even years of income in reserves. If a friend came and told me they desperately needed my help to pay the bills, I certainly wouldn’t expect them to have a year or two of savings under the mattress.

As we come out of recession, the economy begins to grow again and the storm looks like it has passed, charities should be asking themselves - would the money they keep in reserves be better spent delivering their mission?

 

Penny for your thoughts? Leave us a comment below.

Submitted by pete johnstone (not verified) on 12 Jun 2014

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Joe,
A useful piece of research and well argued comment. I sort of agree with you about a charity should keep low reserves but when I sit a a charity committee I seem to think differently - I guess no one wants to be the person whose charity went under because they spent the money but couldn't replenish the funds. The storm may of passed over you but I can still hear the thunder!

Submitted by Ian Clark (not verified) on 12 Jun 2014

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I agree wholeheartedly with Joe that charities should only hold the reserves they need to survive as going concerns, and spend the rest on beneficiaries. But . . .

Every charity needs a different level of reserves, which is why the job of setting reserves policy is left up to the trustees. Some reserves are tied up in operational buildings and equipment, and others may be restricted or designated for specific future projects.

So the issue is really what is the right level of "free reserves" to set for the proverbial rainy day. This will depend on: (1) the the stability, riskiness and diversity of the main income streams (voluntary fundraising, legacies, trading, contracts etc) and (2) how fast operations could be wound down if all income ceased (eg major scandal) without having an adverse effect on current beneficiaries. This latter would include the costs of making staff redundant etc.

Trustees have a duty to explain their reserves policy in their annual reports. So Joe and nfp could perhaps research the actual levels of reserves (particularly free reserves) shown in annual reports, and compare these with the trustees' stated policies.

I think would demonstrate why there is such a diversity of reserves practice, and why trying to promote norms like "6 months" is a nonsense and damaging to the health of the charity sector.

Submitted by Peter Cockerill (not verified) on 20 Jun 2014

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This is similar to the old saw that GMTs either think you have too much money so don't need their help or too little and you might go bankrupt so don't help. The accounting principle at play here in both cases is prudence. I think the public understand this. Peter

Submitted by Mark White (not verified) on 24 Jun 2014

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I have long thought that the issue of reserves policies is too often at odds with the real modern world, particularly in the context of (a) the demands of funders - public sector funders, trusts/foundation funders and (increasingly) debt funders; (b) the increasing demand for charities to adopt enterprise techniques, often by the same funders quoted in (a). There are some fundemental issues here that run contra to sensible business practice. Firstly, as chair of a charity with a significant loan outstanding, we have got a little fed up with the lender's demands that we "build reserves", increase trading and maintain delivery levels. As I have pointed out to the lender's manager, why should we stick money in a bank account @ something like 0.5% (or less) deposit interest whilst continuing to pay them 5.5% to service debt interest? My trustees would rather pay down the debt more quickly than effectively borrow the charity's own money. Secondly, what private sector business would maintain the type of levels of cash reserves proposed for charities rather than invest that cash into their businesses?

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