Market research
nfpSynergy How To guides
This page contains four free guides on how to tackle several different aspects of research. They're be short, quick-fire and easy-to-read and pose some of the questions you need to be asking, along with the answers you'll need to know. There's also a handy glossary.
Since we're talking about research, our first one looks at how to undertake market research and, perhaps most importantly, how to decide whether you need to.
Is giving up or down and what is the best way to tell? nfpSynergy responds to the CAF's UK Giving Report 2012
Introduction
NPS: If you can't beat them, join them...
Talk about customer satisfaction to any colleague or consultant with a corporate background and they will almost certainly tell you about the hold “Net Promoter Score” (NPS) has on the commercial world when it comes to measuring it. It’s a simple enough concept. You ask a sample of consumers whether they would recommend a brand to a friend and minus those who would not (detractors) from all those who would (promoters).
New free research at nfpSynergy
What free research do we have in the pipeline?
We thought it would be a good idea to update our readers on the free research we are planning or have recently completed.
Irish Charity Engagement Monitor
ICEM is really useful to be able to track awareness levels bi-annually and see the impact and recognition levels of organisational activities on a regular basis. Gaining better insights about potential supporters from data around motivations for giving, donor expectations and giving plans for the future, for example, helps us improve how we communicate. ICEM is the most cost effective way of measuring all of this regularly.