research and consultancy for charities


Market research


The 12 Reports of Christmas 2014

It's Christmas time and as per tradition we're giving away 12 more of our reports. They address key issues like lobbying, fundraising and trust, plus a couple of niche ones like Gift Aid and media spending. Enjoy!

Free Report
December 2014

The Six Reports of Summer

We've been sending out quite a few free reports recently, so we thought we'd put them all in one convenient place. Here's a preview of what's available:

The Politics of Charities

What do the public think about charities having the right to lobby? And what does it mean to MPs and journalists for charities to 'be political'?

Global Digital Fundraising

Global communication has opened up new opportunities to engage with communities and key audiences. So what does this mean for non-profits in different environments?

Free Report
June 2014

The Right Attitude

Segmenting your key audiences enables you to reach the right people with the right messages – the ones that will inspire people to make a difference will help you to grow your organisation and meet your objectives. By building up a detailed picture of your different audiences, their attitudes and their motivations, you can tailor your communications so they have the highest chance of achieving the action you’re looking for.

Free Report
November 2013
Alpha Bravo Charlie

As easy as Alpha, Bravo, Charlie… How to communicate better with your supporters

The majority of the British public who currently give to charity plan on giving the same amount (or more) over the next 12 months; but will this always be the case? And how can charities ensure they remain on good terms with supporters amidst looming change in the world of charity fundraising?

19 October 2016
nfpSynergy facts and figures free report

Facts and Figures - Public's Favourite Causes 2016

  • What is the most popular cause in the UK?
  • Which cause attracts the largest proportion of individual donations?
  • Which causes are gaining in popularity, and which are going down?

Discover answers to these and more questions in this free report

7 October 2016

Trust in charities bounces back after low last autumn

The latest wave of nfpSynergy research in trust in charities and other public institutions shows that charities have recovered from the media coverage in the second half of 2015. 

Below are the key findings. Please download the full report for more details.


Free Report
July 2016
trust game

Trust in who? Where is the charity sector with trust and why does it matter?

At nfpSynergy we published our six-monthly data on trust in charities this week. Last week the Charity Commission published their ‘every other year’ research on the same topic. Our research showed a significant increase in trust since the nadir of last autumn. But what else do we now know about the dynamics of trust and charities?


The public want to trust charities

5 July 2016

Mission Impossible II

In 2008 we published the first Mission Impossible report, which brought together over 80 vision and mission statements from a range of  non-profit organisations. And now we did it again! 

We have compiled the statements to highlight good practice and to provide charities with a benchmark they can use to evaluate the way in which they currently present their own essence statements, i.e. vision, mission and other relevant elements. 

Free Report
June 2016

Welcoming gender diversity to our surveys

When taking our surveys, we want to make sure that all research participants feel valued and satisfied that their preferences for how they wish to describe themselves are being respected, not least in terms of gender.

We feel this represents not only ethical research but also best practice research because participants are more likely to be open in their responses if they feel comfortable with the research process itself. This is at the heart of what we do. We see the people who participate in our research as participants and not respondents.

1 June 2016

Where does the charity sector need more insight?

At nfpSynergy we’re always working to give our clients the latest stats on what the public think of charities and how they interact with them. Whether it’s what proportion currently trust the sector (56%), what the ideal charity would spend on fundraising costs (14%) or how far the public support the Fundraising Preference Service (31% ‘definitely’, 33% ‘probably’), we’ve got our finger on the pulse when it comes to public opinion.

24 May 2016