It's Christmas time and as per tradition we're giving away 12 more of our reports. They address key issues like lobbying, fundraising and trust, plus a couple of niche ones like Gift Aid and media spending. Enjoy!
We've been sending out quite a few free reports recently, so we thought we'd put them all in one convenient place. Here's a preview of what's available:
The Politics of Charities
What do the public think about charities having the right to lobby? And what does it mean to MPs and journalists for charities to 'be political'?
Global Digital Fundraising
Global communication has opened up new opportunities to engage with communities and key audiences. So what does this mean for non-profits in different environments?
As it's the season of goodwill, we're giving away The 12 Insights of Christmas. They look at some of the key issues facing the charity sector and include research, interviews and advice from charities and from us. Unwrap our 12 free reports just in time for Christmas.
After 25 years of working, Joe Saxton looks back at his career and shares some advice on survival in work and people management. There are some top tips, entertaining anecdotes and interesting analogies in a piece that is as useful to people starting out in their career as it is to those who have seen it all.
Segmenting your key audiences enables you to reach the right people with the right messages – the ones that will inspire people to make a difference will help you to grow your organisation and meet your objectives. By building up a detailed picture of your different audiences, their attitudes and their motivations, you can tailor your communications so they have the highest chance of achieving the action you’re looking for.
This page contains four free guides on how to tackle several different aspects of research. They're short, quick-fire and easy-to-read and pose some of the questions you need to be asking, along with the answers you'll need to know. There's also a handy glossary.
Since we're talking about research, our first one looks at how to undertake market research and, perhaps most importantly, how to decide whether you need to.
1. A Hidden Gem - Resilience report from the Clore Social Leadership Programme
2. Major Donor Giving Research Report
Is giving up or down and what is the best way to tell? nfpSynergy responds to the CAF's UK Giving Report 2012
Talk about customer satisfaction to any colleague or consultant with a corporate background and they will almost certainly tell you about the hold “Net Promoter Score” (NPS) has on the commercial world when it comes to measuring it. It’s a simple enough concept. You ask a sample of consumers whether they would recommend a brand to a friend and minus those who would not (detractors) from all those who would (promoters).