It's Christmas time and as per tradition we're giving away 12 more of our reports. They address key issues like lobbying, fundraising and trust, plus a couple of niche ones like Gift Aid and media spending. Enjoy!
We've been sending out quite a few free reports recently, so we thought we'd put them all in one convenient place. Here's a preview of what's available:
The Politics of Charities
What do the public think about charities having the right to lobby? And what does it mean to MPs and journalists for charities to 'be political'?
Global Digital Fundraising
Global communication has opened up new opportunities to engage with communities and key audiences. So what does this mean for non-profits in different environments?
Segmenting your key audiences enables you to reach the right people with the right messages – the ones that will inspire people to make a difference will help you to grow your organisation and meet your objectives. By building up a detailed picture of your different audiences, their attitudes and their motivations, you can tailor your communications so they have the highest chance of achieving the action you’re looking for.
This page contains four free guides on how to tackle several different aspects of research. They're short, quick-fire and easy-to-read and pose some of the questions you need to be asking, along with the answers you'll need to know. There's also a handy glossary.
Since we're talking about research, our first one looks at how to undertake market research and, perhaps most importantly, how to decide whether you need to.
With countless negative stories and shouts of crisis, fundraising has some serious recovery steps to take. Rob White & a few nfpSynergy members of staff take a look at what those might be.
It’s been a tough few months for fundraising.
The complaints have rolled in. The media stories have been rolled out. Heads haven’t quite rolled, but people like William Shawcross have, quite justifiably, argued that the sector is in crisis.
Families Insight; how your charity can engage with children, young people and their parents effectively
When someone mentions ‘pester power’, the first thing that springs to mind is likely to be children hassling their parents for junk food or the latest toy or smartphone. You probably won’t think first of the positive role which children and young people might have on the adults in their lives.
As it's the season of goodwill, we're giving away The 12 Insights of Christmas. They look at some of the key issues facing the charity sector and include research, interviews and advice from charities and from us. Unwrap our 12 free reports just in time for Christmas.
After 25 years of working, Joe Saxton looks back at his career and shares some advice on survival in work and people management. There are some top tips, entertaining anecdotes and interesting analogies in a piece that is as useful to people starting out in their career as it is to those who have seen it all.