Market research


The 12 Reports of Christmas 2014

It's Christmas time and as per tradition we're giving away 12 more of our reports. They address key issues like lobbying, fundraising and trust, plus a couple of niche ones like Gift Aid and media spending. Enjoy!

Free Report
December 2014

The Six Reports of Summer

We've been sending out quite a few free reports recently, so we thought we'd put them all in one convenient place. Here's a preview of what's available:

The Politics of Charities

What do the public think about charities having the right to lobby? And what does it mean to MPs and journalists for charities to 'be political'?

Global Digital Fundraising

Global communication has opened up new opportunities to engage with communities and key audiences. So what does this mean for non-profits in different environments?

Free Report
June 2014

The Right Attitude

Segmenting your key audiences enables you to reach the right people with the right messages – the ones that will inspire people to make a difference will help you to grow your organisation and meet your objectives. By building up a detailed picture of your different audiences, their attitudes and their motivations, you can tailor your communications so they have the highest chance of achieving the action you’re looking for.

Free Report
November 2013

nfpSynergy How To guides

This page contains four free guides on how to tackle several different aspects of research. They're short, quick-fire and easy-to-read and pose some of the questions you need to be asking, along with the answers you'll need to know. There's also a handy glossary.

Since we're talking about research, our first one looks at how to undertake market research and, perhaps most importantly, how to decide whether you need to.

Free Report
April 2013

The 12 Insights of Christmas

As it's the season of goodwill, we're giving away The 12 Insights of Christmas. They look at some of the key issues facing the charity sector and include research, interviews and advice from charities and from us. Unwrap our 12 free reports just in time for Christmas.

Free Report
December 2013

The Job Lot - Joe Saxton's 27 Survival tips for the world of work and management

After 25 years of working, Joe Saxton looks back at his career and shares some advice on survival in work and people management. There are some top tips, entertaining anecdotes and interesting analogies in a piece that is as useful to people starting out in their career as it is to those who have seen it all.

Free Report
December 2013

12 Free Reports of Christmas

1. A Hidden Gem - Resilience report from the Clore Social Leadership Programme

The Clore Social Leadership Programme aims to develop and connect aspiring leaders in the  social sector who are working for the benefit of individuals and communities across the UK. nfpSynergy has been supporting Clore fellows on their research projects through a mixture of research.  

2. Major Donor Giving Research Report

This report is a synthesis of the current research that has been carried out into major donors and philanthropic giving.
Free Report
December 2012
collection tin from above

Is giving up or down and what is the best way to tell? nfpSynergy responds to the CAF's UK Giving Report 2012


The recent CAF/NCVO UK Giving report has announced that giving by individuals in the UK dropped by 20% between 2010/11 and 2011/12. If true, this would indicate a catastrophic decline in the generosity of the UK public and a major challenge for UK charities.
If their data were about local and central government grants and contracts, we don’t think anybody would question their findings. There are plenty of charities who have announced a fall of 20% in income from government, not least NCVO!
22 November 2012
graffiti question mark

NPS: If you can't beat them, join them...

Talk about customer satisfaction to any colleague or consultant with a corporate background and they will almost certainly tell you about the hold “Net Promoter Score” (NPS) has on the commercial world when it comes to measuring it. It’s a simple enough concept. You ask a sample of consumers whether they would recommend a brand to a friend and minus those who would not (detractors) from all those who would (promoters).

20 August 2012