Market research

Market research


The Right Attitude

Segmenting your key audiences enables you to reach the right people with the right messages – the ones that will inspire people to make a difference will help you to grow your organisation and meet your objectives. By building up a detailed picture of your different audiences, their attitudes and their motivations, you can tailor your communications so they have the highest chance of achieving the action you’re looking for.

Free Report
November 2013

nfpSynergy How To guides

This page contains four free guides on how to tackle several different aspects of research. They're short, quick-fire and easy-to-read and pose some of the questions you need to be asking, along with the answers you'll need to know. There's also a handy glossary.

Since we're talking about research, our first one looks at how to undertake market research and, perhaps most importantly, how to decide whether you need to.

Free Report
April 2013
collection tin from above

Is giving up or down and what is the best way to tell? nfpSynergy responds to the CAF's UK Giving Report 2012


The recent CAF/NCVO UK Giving report has announced that giving by individuals in the UK dropped by 20% between 2010/11 and 2011/12. If true, this would indicate a catastrophic decline in the generosity of the UK public and a major challenge for UK charities.
If their data were about local and central government grants and contracts, we don’t think anybody would question their findings. There are plenty of charities who have announced a fall of 20% in income from government, not least NCVO!
22 November 2012
graffiti question mark

NPS: If you can't beat them, join them...

Talk about customer satisfaction to any colleague or consultant with a corporate background and they will almost certainly tell you about the hold “Net Promoter Score” (NPS) has on the commercial world when it comes to measuring it. It’s a simple enough concept. You ask a sample of consumers whether they would recommend a brand to a friend and minus those who would not (detractors) from all those who would (promoters).

20 August 2012

New free research at nfpSynergy

What free research do we have in the pipeline?

Media Folder: 

We thought it would be a good idea to update our readers on the free research we are planning or have recently completed.

10 July 2012