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Market research


The 12 Reports of Christmas 2014

It's Christmas time and as per tradition we're giving away 12 more of our reports. They address key issues like lobbying, fundraising and trust, plus a couple of niche ones like Gift Aid and media spending. Enjoy!

Free Report
December 2014

The Six Reports of Summer

We've been sending out quite a few free reports recently, so we thought we'd put them all in one convenient place. Here's a preview of what's available:

The Politics of Charities

What do the public think about charities having the right to lobby? And what does it mean to MPs and journalists for charities to 'be political'?

Global Digital Fundraising

Global communication has opened up new opportunities to engage with communities and key audiences. So what does this mean for non-profits in different environments?

Free Report
June 2014

The Right Attitude

Segmenting your key audiences enables you to reach the right people with the right messages – the ones that will inspire people to make a difference will help you to grow your organisation and meet your objectives. By building up a detailed picture of your different audiences, their attitudes and their motivations, you can tailor your communications so they have the highest chance of achieving the action you’re looking for.

Free Report
November 2013

12 Free Reports of Christmas 2015

We would like to thank our clients and partners for inspiring us to keep researching the topical issues in the sector. As part of our Social Investment programme we regularly produce Free Reports and feed our finding back to the sector so any charity regardless its size or sector can find something useful. Here are the 12 popular reports this  year.

We love hearing your thoughts about our reports and suggestions for future projects. Please do drop us a line and share your opinion about these or any other reports.


Free Report
December 2015
Christmas palm

Do they know it's Christmas?

Michele Madden reports on the first findings from our online community and wonders whether charities are making the most of raising awareness and donations in December. 

15 December 2015
zooming light

What can we learn from our donors this Christmas?

The season of good will and giving is just around the corner – and many charities will be reaching out to donors with their key appeals and campaigns. We know Christmas is one of the most important and valuable times of the year for charities, yet we think it is going to become increasingly difficult to engage donors during this time.

27 November 2015

Facts and Figures - Baby Boomers, Charities, and an Ageing Population

The generational landscape of UK society is being radically transformed. We will see a predicted 2m growth amongst those aged 65 and over by 2020 (Future Foundation), representing a 20% increase on the current proportion of 65+ year olds in this country.

Free Report
November 2015

Facts and Figures - UK Charity Sector

Have you ever wanted a few facts and figures about the sector at your fingertips?  Have you wished you could give a journalist a few nuggets of info to show how important the sector is to society? 

Free Report
September 2015

Donor Look Back In Anger; 3 ideas for fundraising’s road to recovery

With countless negative stories and shouts of crisis, fundraising has some serious recovery steps to take. Rob White & a few nfpSynergy members of staff take a look at what those might be.

It’s been a tough few months for fundraising.

The complaints have rolled in. The media stories have been rolled out. Heads haven’t quite rolled, but people like William Shawcross have, quite justifiably, argued that the sector is in crisis.

2 July 2015

Families Insight; how your charity can engage with children, young people and their parents effectively

When someone mentions ‘pester power’, the first thing that springs to mind is likely to be children hassling their parents for junk food or the latest toy or smartphone. You probably won’t think first of the positive role which children and young people might have on the adults in their lives.

25 June 2015