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Market research


The 12 Reports of Christmas 2014

It's Christmas time and as per tradition we're giving away 12 more of our reports. They address key issues like lobbying, fundraising and trust, plus a couple of niche ones like Gift Aid and media spending. Enjoy!

Free Report
December 2014

The Six Reports of Summer

We've been sending out quite a few free reports recently, so we thought we'd put them all in one convenient place. Here's a preview of what's available:

The Politics of Charities

What do the public think about charities having the right to lobby? And what does it mean to MPs and journalists for charities to 'be political'?

Global Digital Fundraising

Global communication has opened up new opportunities to engage with communities and key audiences. So what does this mean for non-profits in different environments?

Free Report
June 2014

The Right Attitude

Segmenting your key audiences enables you to reach the right people with the right messages – the ones that will inspire people to make a difference will help you to grow your organisation and meet your objectives. By building up a detailed picture of your different audiences, their attitudes and their motivations, you can tailor your communications so they have the highest chance of achieving the action you’re looking for.

Free Report
November 2013

Where does the charity sector need more insight?

At nfpSynergy we’re always working to give our clients the latest stats on what the public think of charities and how they interact with them. Whether it’s what proportion currently trust the sector (56%), what the ideal charity would spend on fundraising costs (14%) or how far the public support the Fundraising Preference Service (31% ‘definitely’, 33% ‘probably’), we’ve got our finger on the pulse when it comes to public opinion.

24 May 2016

Don’t believe the statistics, shared parental leave is working

It’s been a year since the government’s new Shared Parental Leave came into force. The change enables eligible men to share up to 52 weeks of parental leave with their partner and has been held up as one of the key contributions of the Lib Dems to the coalition government.

20 April 2016

How can charities change the world?

Our new report Past Imperfect, developed over the last 18 months examines data from the fields of Cancer, heart disease, disability, poverty, and the environment to try and see what changes, for better or worse have taken place over the last few decades. This blog is an edited version of our conclusions, as much as anything to encourage people to read the whole report!


5 April 2016

Taking responsibility: the public needs persuading on the Syrian refugee crisis

At last week’s MRS Conference, Baroness Neuberger mentioned that politicians should take more initiative and leadership and pay less attention to the worst examples of public opinion.

She also talked about how in the past the UK accepted around 70-90k refugees from Nazi Germany and Austria between 1933 and 1938, when economic conditions were much more dire, and those people served the country extremely well.

24 March 2016

How will the Welsh differ from the Scottish and Northern Irish in their views towards charities?

Next month nfpSynergy will be running its first ever research to find out how the people of Wales view charities. This will sit alongside our research in Scotland and Northern Ireland, and we are excited to find out how Welsh perceptions of charities differ to those of their Scottish and Northern Irish counterparts.

This research comes at a vital time as the Welsh charity sector has been facing some serious challenges. They’ve been affected by many of the issues facing the rest of the UK, including austerity and funding cuts combined with increasing demands for their services.

3 March 2016

Charities at Christmas


The run up to Christmas 2015 was a busy period for charities. Giving Tuesday, big TV adverts and multiple Christmas appeals meant that people had even more contact with charities than usual. But how do the UK public feel about charities at Christmas? Which campaigns are the most successful and why?

In part one of this report we discuss our recent research into the public’s experiences of interacting with charities at Christmas. We look at which causes, charities and campaigns were the winners of Christmas 2015 and why.

Free Report
February 2016

12 Free Reports of Christmas 2015

We would like to thank our clients and partners for inspiring us to keep researching the topical issues in the sector. As part of our Social Investment programme we regularly produce Free Reports and feed our finding back to the sector so any charity regardless its size or sector can find something useful. Here are the 12 popular reports this  year.

We love hearing your thoughts about our reports and suggestions for future projects. Please do drop us a line and share your opinion about these or any other reports.


Free Report
December 2015