How does the public judge best practice when it comes to charities spending their donations wisely?

Image of a first class train carriage
  • 55% of public say best way to prove donations are well spent is a veto on first-class travel for charity staff
  • Almost half (46%) also say a £50k charity staff pay cap would reassure with just over 1 in 3 (37%) suggesting a £100k cap
  • 43% say a charity staff bonus ban would engender confidence
  • 42% cited a ‘charity mostly run by volunteers’
  • Just 7% say nothing would make them feel confident that a charity would spend a donation well

SOURCE: nfpSynergy’s Charity Awareness Monitor, which regularly surveys a representative sample of 1000 16+ year olds throughout mainland Britain, asking them a range of charity-related questions.


MEDIA COMMENT: To interview nfpSynergy’s Joe Saxton about these findings, or to request an opinion/comment piece, please contact him direct on 07976 329 212 or email

Note to editors:

nfpSynergy ( is the UK’s only research consultancy dedicated to the charity sector and not-for-profit issues. It provides ideas, insights and information to help voluntary and community organisations thrive in an ever-changing world. Regularly harvesting the social and charity-related views of public and parliament, media and business - not to mention not for profit organisations themselves - nfpSynergy has a vast and ever-growing knowledge pool from which to extract and deliver insights.



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