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Autumn Insights 2013 Presentations

Thank you to everyone who attended our Insights event. If you couldn't make it, thank you for your interest in the event and we hope to see you next time.

Our presentations are now available for free download on this page for anyone who would like them.

A product development journey; how research turns an idea into a practical resource for beneficiaries

Kristy Howes, Publications Manager at Alzheimer's Society - Jo Graham, Research Director at nfpSynergy

This joint presentation looks at the process of new product development research and the value of hearing from the target audience, plus some of the challenges that come up along the way. This is an example of research working at its best.

“Love all, trust a few, do wrong to none.” How to succeed with your professional audiences

Tim Harrison, Head of Professional Audiences - Fiona Wallace, Researcher - Andrea de Ruiter, Research Officer all from (nfpSynergy)

After an increase in MPs commenting that charities are ‘too political’, the Professional Audiences team delves into what that means in practice, whether or not journalists feel the same way and how you need to change your tactics with these audiences as a result.

What drives charity chief executive pay and what do the public think about it?

Joe Saxton, Driver of Ideas at nfpSynergy

Over the years, our research has shown that salary levels in charities are a big issue for donors and the public. See our new analysis of the difference in salary levels of the CEOs of the 50 best known charities in 2007 and 2012, looking at how market forces are working for charities and what exactly drives pay.


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A Product Development Journey
Love All, Trust a Few, Do Wrong to None
What Drives Charity Chief Executive Pay?

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