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Bespoke Research

Our specialist bespoke research team have skills and experience in most research methodologies and are constantly testing new and emerging methodologies. We'll work with you to find the best research solution to your question. This might be quantitative research if you need statistical data, useful for benchmarking, measuring and gauging opinions and views on your charity. Alternatively, qualitative research provides more in-depth information if you want to understand why people think and behave the way they do. There are lots of other methodologies; we can advise on these as well as helping you through the technicalities such as sample selection, representation and appropriate weighting.


Let's start a new project together

We'll use our 15+ years of experience working with charities and non-profits to find the answers to your questions

How it works

Focus groups

Bringing people together to discuss views, behaviours and opinions

Depth interviews

We have experience in one-to-one, group and telephone interviews


Specifically designed to unpick complex ideas with communities or professionals


These can be completed face to face, on paper or online. Share your questions and we’ll provide the answers

Online communities

We develop an online forum engaging with a range of professionals/ service users or general public to discuss your research questions over a set period of time

Panel surveys 

We regularly work with some of the UK’s largest online research panels, with sophisticated pre-profiling allowing us to reach a range of specific target audiences for your research.

Supporter surveys

We are experts in finding out how your supporters feel and how they view your organisation. Our benchmarking packages can help you understand how your supporter satisfaction compares to other organisations.

Segmentations and audience profiling 

Identifying and segmenting audiences to help you target new and existing audiences in more sophisticated and individualised ways. Using rules-based and clustering techniques we can help define your key fundraising, marketing and communications audiences.

Sophisticated analysis 

Our researchers are proficient in digging deeper into your data to uncover hidden insights and patterns using techniques such as regression, predictive analysis, principal components analysis and correspondence mapping.

Statistical analysis of existing data 

As well as our own extensive bespoke and in-house research, we like to draw on your own existing data sets to pull out further insights

Indexing and benchmarking 

We can work with you to establish indices of your key measures, whether your own measures, scores from our research or a combination, and benchmark them over time.


Using a range of mapping and geocoding tools we can help to display your data and research results spatially, potentially opening up new ways to view and understand your data

Bespoke Tracking Research Briefing Pack
Supporter Survey Briefing Pack

To download these files please enter your details in the form below and click the Download button.

Our Research Approach

We use different research methodologies to find the best and most cost-efficient way to get your answers. We can help you with:

Maze game

Brand and strategy

We’ll find the evidence to ensure your organisation makes informed decisions about future direction and creates effective strategies to get there.
Evaluate your impact

Evaluate your impact

Determining the impact your organisation makes in the lives of its beneficiaries isn't always easy. We can help you measure the effects of your key services and activities.
Fundraising buckets


Our research has contributed to the fundraising strategies for 75% of the UK’s top 50 fundraising charity and non-profit brands over the last 15 years.

Talk to us

Interested in our consultancy services, tracking research products, or anything else? Call us on 020 7426 8888 or use this form.