Trick-or-Treat for Unicef Original Branding
Unicef 'Halloween Hero' Promotional Material
Some of you might remember that a few years ago retailers were selling “Mental Patient” costumes for Halloween (how are incredibly offensive costumes such as these ever seen as okay by the way!?). As a positive response to a negative action, Time To Change launched a social media campaign calling on people to upload pictures of what a real ‘mental patient’ outfit looked like, with the hashtag #MentalPatient. What ensued was a viral campaign with not-so-scary posts of people in their slippers, or dressing gowns, or your average h&m jacket. Time To Change is all about ending mental health stigma and discrimination, and this was such a fang-tastic way of challenging the stereotype and myth that people with mental health issues are dangerous or scary. The campaign gained such momentum that retailers were forced to pull the costume. This is a niche, timely, and responsive example, but it illustrates the benefits of engaging with existing and potential supporters via social media. Social media is intertwined into so many aspects of people’s lives, and charities should no doubt use their platform to raise awareness on the issues important to them. So, what are you waiting for? Give 'em pumpkin to talk about!
Whilst there’s plenty of inspiration for online methods, it seems post-pandemic fundraising will also be very much about navigating the traditional larger-scale events safely. In fact, there’s one happening this week – the London Halloween Walk. Several well-known charities are encouraging supporters to take part in the hair-raising hike while dressed to distress. Getting into the Halloween spirit is frighteningly fun and bigger-picture events and attractions like these never fail to draw in people who want to get involved. But charities shouldn’t forget about those who might still want to avoid these events. Halloween is also a great opportunity to provide creative ideas and downloadable fundraising packs for those who would prefer to sink their teeth into some fundraising festivities on a smaller scale or from the comfort of their homes. Plenty of small local charities often get in on these creative endeavours. Be sure to check them out and have a happy and charitable Halloween!