Christmas appeals are coming to town

The season of love and understanding has always been an important time for charity appeals. But as corporates with multi-million-pound budgets also seek to capitalise on the Christmas spirit using emotional advertising, is there still room for charities?

christmas items

Christmas appeals are coming to town

Many charities launch some of their most touching campaigns to coincide with Christmas. But in an age where billion-pound corporates also seek to capitalize on seasonal sentimentality with their own emotive ads, do charity appeals seem saccharine?

Give and Take: why is it so hard to measure public giving in the UK?

In this weeks blog Joe Saxton looks into why there's so much conflicting research about giving trends. It highlights the market research challenges in measuring giving from our new free report that looks at this issue in-depth and unpacks how some surveys can claim that Millennials give the most to charities whilst others claim its Baby Boomers.