COVID-19: How can charities harness the public desire to help?

Our Head of Public Audiences has prepared some research-led suggestions for how charities can tap into the public's desire to help in their communities and beyond during the COVID-19 pandemic.

christmas items

Christmas appeals are coming to town

Many charities launch some of their most touching campaigns to coincide with Christmas. But in an age where billion-pound corporates also seek to capitalize on seasonal sentimentality with their own emotive ads, do charity appeals seem saccharine?