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Going Viral | Covid-19: How did charities respond to the first phase of the crisis?

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**UPDATE: After some lively feedback about the fact that the topic of volunteering did not make an appearance in the initial findings of this report, we've gone back to the interviews to explore the issue and to have a look and see whether we missed anything. You can download an updated version of the report, including a section on volunteering, using the link below.**

The month of March 2020 must be one of the strangest on record. Due to the Covid-19 crisis most charities had closed their offices, staff were working at home and service delivery was changing. The vast charity shop network across the UK had closed, face to face services gone online and fundraising events cancelled.

Talking to our clients during this period we were aware that organisations were reacting in different ways, depending on their mission, resources and leadership. We also heard that charity staff wanted to know what others were doing and how they were coping with the crisis. So, being a research agency, we decided to find out, and interview staff in a variety of roles and organisations. The aim being to understand what immediate decisions different charities were making, how it was affecting service delivery, fundraising and staff in a period of unprecedented and fast-moving change.

We conducted twenty-four interviews speaking to a range of charity sector staff from CEOs, directors, heads and officers working in strategy, fundraising, marketing and communications, and some front-line staff working on service provision. The interviews took place between 27th March and 2nd April 2020. Some key findings from the report include:

  • Some feel that "the situation is desperate but good things are coming out of it"

  • Fundraising and income is the key issue for many

  • Staff welfare, isolation and mental health are key challenges

  • Changes in communication and service delivery are driving innovation but also concern

  • Sector bodies and social changes will determine how we come out of the crisis

You can download the full report using the form below. If you would like to get in touch with us to discuss any aspect of this report, please send us an email at insights@nfpsynergy.net.


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Covid-19 - How have charities responded to the first phase of the crisis? Free nfpSynergy Report

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