The more you understand why your existing and potential donors do or don’t financially support you, the better you will be at prioritising your fundraising efforts. Our work has helped charities refine and develop their existing fundraising products, create successful new ones and monitor attitudes to giving and supporting charities. We have contributed to the fundraising strategies for 75% of the UK’s top 50 fundraising brands over the last 15 years, adapting with shifts in existing and potential donor’s interests, income and awareness.