The more you understand why your existing and potential donors do or don’t financially support you, the better you will be at prioritising your fundraising efforts. Our work has helped charities refine and develop their existing fundraising products, create successful new ones and monitor attitudes to giving and supporting charities. We have contributed to the fundraising strategies for 75% of the UK’s top 50 fundraising brands over the last 15 years, adapting with shifts in existing and potential donor’s interests, income and awareness.

Do it via Tracking Research

Charity Awareness Monitor

Understanding how people see your organisation is essential for developing better strategies. We can provide you with unique, in-depth and cost effective charity market research.

Charity Brand Evaluator

The Charity Brand Evaluator provides an understanding of how the public views your charity. Discover insights to help ensure you’re communicating the intended message.

Wales, Scotland and NI Charity Awareness Monitor

Public opinion, media and regulation differ across Wales, Scotland and Northern Ireland. Our Celtic tracking survey offers unique insights into these audiences.

Do it bespoke

Bespoke Research

Our specialist bespoke research team have the skills and experience to design your project from start to finish.

Our expertise and research could help you approach fundraising tactically through:

Supporter insights, supporter satisfaction benchmarking
New product development
Audience segmentations
Creative messaging testing

The Children's Society

Disasters Emergency Committee

All We Can

Compassion in World Farming

Let's talk it through

Press Release

Trust in Charities and the Overseas Development Sector

Stories in the media continue to shake the sector. We ran this survey to measure the level of trust in the charity sector shortly after the controversies around Oxfam and other charities, as well as the President’s Club fundraising event, hit the news.

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General research

Public Attitudes

Free Report

Going Viral | Covid-19: How have charities responded to the first phase of the crisis?

To find out how charities are responding to the first phase of the Coronavirus Covid-19 outbreak, we conducted twenty-four interviews speaking to a range of charity sector staff from CEOs and directors to fundraising, marketing and communications professionals.

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