Successful services and products are adaptable to the ever-changing needs of their target audience. Whether your work aims to benefit those living with specific health conditions, those facing complex social issues, or those interested in protecting the environment, protecting animals, or helping overseas; we’ll bring together a project team who will support you through the process of research, from concept to launch.

Do it via Tracking Research

Charity Awareness Monitor

Understanding how people see your organisation is essential for developing better strategies. We can provide you with unique, in-depth and cost effective charity market research.

Charity Parliamentary Monitor

What do MPs and Peers think about the charity sector? How do they feel about your brand, campaigns and effectiveness compared to your comparators? Our charity market research can help you answer these questions.

Primary Healthcare Monitor

Charities are increasingly relied upon to support healthcare delivery. Ensure you’re meeting the needs of the healthcare professionals and patients you support using insights from our charity market research.

Do it bespoke

Bespoke Research

Our specialist bespoke research team have the skills and experience to design your project from start to finish.

We have experience in helping non-profits understand needs, explore potential markets, test concepts and propositions, develop communications messages and evaluate products. These are some of the areas we have worked in:

New service development
Developing fundraising products
Campaign tracking

Shelter

Girlguiding

Brooke

Remember a Charity

CAFOD

The Royal British Legion

Let's talk it through

Press Release

Trust in Charities and the Overseas Development Sector

Stories in the media continue to shake the sector. We ran this survey to measure the level of trust in the charity sector shortly after the controversies around Oxfam and other charities, as well as the President’s Club fundraising event, hit the news.

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General research

Public Attitudes

Free Report

Going Viral | Covid-19: How have charities responded to the first phase of the crisis?

To find out how charities are responding to the first phase of the Coronavirus Covid-19 outbreak, we conducted twenty-four interviews speaking to a range of charity sector staff from CEOs and directors to fundraising, marketing and communications professionals.

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Blog

Local Hero: why devolution matters for fundraising

The divergent pathways taken by governments across the United Kingdom towards the handling of the pandemic has illustrated the increased strength and identity of the devolved nations. This week Peter Dawson reflects on the implications of this divergence on the charity sector and asks how charities can adapt to an increasingly parochial public sphere.

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