The explosion in consumer choice: how charities cope with it in their branding, fundraising and volunteering

The public have a level of choice in almost every aspect of their lives that was unthinkable 20 years ago. But charities have largely ignored the rise in consumer choice in the way they treat their stakeholders. So how should charities respond to consumer choice - and even exploit it?

Subscribe

Subscribe to our newsletter.

the-explosion-in-consumer-choice.pdf

To download this file please enter your details in the form below and click the Download button.