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Rei Kanemura

Rei Kanemura Senior Researcher

Rei joined nfpSynergy in July 2016. She now heads up Families Insight, our research of young children and their parents, and assists with the Charity Awareness Monitor.

Building a stronger brand

In recent times the charity sector has moved well beyond the idea that “brand” is only for the commercial sector and that engaging in any sort of advertising distracts charities’ focus from their core values and compassion.

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Designing bespoke questions

Bespoke questions allow you to make the most of our surveys and this guide is designed to help you create the best question to fit your needs.

Graph showing trust in charities over time

Trust in charities falls again - Interactive Chart

Trust in charities falls from 53% in Spring 15 to 48% in Autumn 2015 Charities have fallen from 8th place to 12th place in just 6 months in the list of trusted public institutions Now behind supermarkets and TV & Radio stations in levels of trust

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