There has been much soul-searching in the charity sector in recent weeks about how it is perceived by external audiences. Do the public, or even politicians and journalists, really understand how charities work today?
The latest round of our Journalists’ Attitudes and Awareness Monitor research asked 150 reporters and broadcasters across the media about how well charities understand their needs when approaching them with stories.
Two thirds of people think that charities spending money on rebranding or London offices are wasting donations, new research shows. The study, published by research consultancy nfpSynergy, reveals that people feel websites and advertising are a better use of vital funds, while half prefer it when charities are run by volunteers.
Based on a sample of nearly 60 UK charities and nfpSynergy data, this five part report looks at some key questions and analyses two areas in detail: the relationship between awareness and income, and that between awareness and media spend.