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The Donor Confidence Index

This is the first edition of our new measure of donor confidence. Similar to the one that measures consumer confidence, the Donor Confidence Index brings together six questions asked to the general public over the last four years to provide an invaluable indication of how they feel about charities.

Click or Treat; could 'clicktivism' be the real deal?

Some call it ‘digital activism’, others refer to it less favourably as ‘slacktivism’. Either way, there’s little doubt that what we’re able to do to support a cause with only a mouse and a laptop has changed the charity sector dramatically.

Use frequent, clear messages to improve public understanding, new report urges charities

Short, snappy and regular messages are the key to building public understanding of modern charities and how they work, according to a new report. “Getting the Message Across,” written by research consultancy nfpSynergy, says that there are huge misconceptions about charities and their spending, but they can be combatted with the right narrative and soundbites.