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SlideZone Archive - Campaigning

Recommendations by DonorsWe know the ‘recommendation’ is increasingly important in the digital age for all brands. Social media and review websites such as TripAdvisor tell consumers what their peers think about a product or brand in an unprecedented way.

‘Too little money going to the cause’ remains people’s top reason for not donating

More than half of people now concerned about high staff salaries and are unclear on how donations are spentPeople’s most common reason for not giving to charity is “too little money going to the cause” (62%) (slide 2)“Too much being spent on staff salaries” is now the second most common reason for not donating on 53%, up 6% from last year.

Photo by Phil Coffman on Unsplash

The Right Attitude

Segmenting your key audiences enables you to reach the right people with the right messages – the ones that will inspire people to make a difference will help you to grow your organisation and meet your objectives.

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SlideZone Archive - Campaigning

CampaigningCampaigning is always a hot topic for charities - how much is too much? At what point does being seen as political start to put off existing and potential donors?

New research report analyses CEO pay in the top 50 best known charities

nfpSynergy data looks at five years of CEO salaries in the UK's 50 best-known charitiesCharity chief executives have recently found themselves under the spotlight in one area more than any other; their salaries. Plenty has been said about the public objecting to anyone at a charity earning over £100k a year, but we have been looking at how we got to this stage.

The Right Values?

Charities, voluntary and community groups, faith based organisations, and social enterprises, together, represent the substantial and diverse social sector.

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