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1 in 3 people fear future dependence on state handouts, 1 in 5 fear charity aid

Younger people and women generally more anxious than older people and men“Dangerous irony: state & charity face ‘Big Society’ cuts just as many people fear they’re about to be most needed”, warns nfpSynergy’s SaxtonA third (34%) and a fifth (20%) of the public say (slide 2) they are fairly or very worried about needing future financial assistance, from the state and from charities respectively, according to new data. Younger people and women are generally more worried about this than older people and men.

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Unlocking the pot of gold in legacy giving

Legacy giving is an area of crucial importance but presents a myriad of challenges for charities. Bringing together new data from the Charity Awareness Monitor and our experience of researching legacies in a focus group setting, we look at public perceptions of this difficult topic and how charities can grow this important income stream with sensitivity.

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Public think charities are reaching for higher professional standards

“Fundraising should be as effective as possible whilst being as unintrusive as possible - not always an easy circle to square,” Saxton commentsThe proportion of charity supporters who see their charities as “striving to achieve the highest professional standards at all times” has risen steadily (slide 2), from 47% in 2007 to 55% in 2010 - according to new data out today.

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