What do MPs and Peers think about the charity sector? How do they feel about your brand, campaigns and effectiveness compared to your comparators? Our charity market research can help you answer these questions.
Charity not high up wish-list of what people say constitutes “the meaning of Christmas”“Charities cannot take Christmas for granted but season still affords opportunity to cut through tinsel and tug at hearts”, says nfpSynergy’s Saxton The “Season of Goodwill” affords a mixed Santa’s sack for British charities, according to research out today. Whilst (slide 3) 1 in 5 (20%) Brits say they tend to give more to charities at Christmas, a similar number (17%) also claim they find it harder to give to good causes.
In one of our previous Insights exploring the value of the notion of brand equity for the charity sector we have argued that the nature of charitable giving – which is such that donors do not have direct experience of the benefits generated by their own choice of giving – means that trust in the
Charities rally to rank third most trusted UK institution, behind army / NHS, but sector has long-term ‘trust volatility’ second only to banksCharities trusted most by women, under-45s, donors and worshippers; with different trust-triggers for different demographsAge/size of charity, brand awareness, charitable cause and external events also all impact on trust“Charity Commission’s statutory duty, alone, cannot build public trust in charities.
The death of Steve Jobs, co-founder of Apple, in October was followed by an outpouring of collective grief around the world and eulogizing of Jobs’ contribution to the fields of business, design and technology.