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Trust in charities down over 10 percentage points since last General Election.

Charities rally to rank third most trusted UK institution, behind army / NHS, but sector has long-term ‘trust volatility’ second only to banksCharities trusted most by women, under-45s, donors and worshippers; with different trust-triggers for different demographsAge/size of charity, brand awareness, charitable cause and external events also all impact on trust“Charity Commission’s statutory duty, alone, cannot build public trust in charities.

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Understanding the benevolent sector - October 2011

Elizabeth Finn Care (EFC) commissioned nfpSynergy to complete a broad and ambitious two-part research project into the state of the benevolent sector, looking at current issues and challenges in the sector, and the potential for sharing resources and strategic partnerships.

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