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How to research your brand

The significance of brand and how to research it, drawing on the experiences of two national charities and nfpSynergy's experience in tracking charity brands over time.

Trust In Charities

The role of trust in fostering and sustaining public engagement - for both individual charities and the sector in general - drawing on recent nfpSynergy data and analysis.

Why age matters for charities

A look at generational differences in charity engagement and the socio-economic changes influencing patterns of engagement over people's lifetime.

Volunteers planting trees

Is employee volunteering all it's cracked up to be?

There is lots of talk about the importance of workplace giving and workplace volunteering. Ministers of all parties wax lyrical about payroll giving (ignoring the fact that it’s widely disliked by fundraisers).

Young Brits spontaneously name Fry, Beckham and X Factor judges as celebrities most likely to make them support a charity

However, young people remain generally ‘cautious’ and ‘picky’ re charity celebrity endorsers - especially as they get older“A charity courting youth support must recruit just the right celeb to woo its target age and gender”, vies nfpSynergy’s SaxtonYoung Brits spontaneously name Cheryl Cole, David Beckham, Simon Cowell, then Stephen Fry as the top four celebrities most likely to influence them to support any charity they endorsed - according to data out today.

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