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Trust in charities bounces back whilst faith in banks wilts

Two thirds (65%) of British adults claim they trust charities, according to latest figures (Nov 2008)This 23 percentage point rise since July 2007 marks the largest increase in trust in any kind of public institutionBanks show nine percentage point slump in public confidence over the same period“Public and voluntary sectors appear trustworthy compared with failing private sector, epitomised by propped-up banks,” touts Saxton“Happily, despite downturn, public probably trusts a

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World map of facebook connections

How do charities create awareness in an online world?

Once upon a time (well about ten years ago) awareness building was relatively simple. If you wanted to increase awareness you either had to spend money on TV or print advertising or be very good at doing the things that the media wanted to cover.

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