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A group of baby boomers with their bikes. Some bikes have side-seats attached meaning they can hold a seated person as well as the rider.

Talking about my generation

Our guest blog this week is provided by Paul Stanton, CEO for Southminster Consultancy Associates and Chair of Cycle in Company. He is Visiting Professor at De Montfort University.

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Rei Kanemura

Rei Kanemura Senior Researcher

Rei joined nfpSynergy in July 2016. She now heads up Families Insight, our research of young children and their parents, and assists with the Charity Awareness Monitor.