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Click or Treat; could 'clicktivism' be the real deal?

Some call it ‘digital activism’, others refer to it less favourably as ‘slacktivism’. Either way, there’s little doubt that what we’re able to do to support a cause with only a mouse and a laptop has changed the charity sector dramatically.

Use frequent, clear messages to improve public understanding, new report urges charities

Short, snappy and regular messages are the key to building public understanding of modern charities and how they work, according to a new report. “Getting the Message Across,” written by research consultancy nfpSynergy, says that there are huge misconceptions about charities and their spending, but they can be combatted with the right narrative and soundbites.

Getting the Message Across - Practical strategies to tackle public concerns about donating to charity

In 2006, we wrote a first edition of Getting the Message across, but eight years later it is clear that the gap between how 21st century charities work and how the public think they work remains substantial. In response to the resurgent public debate about charity expenditure, executive pay and a host of other broader trust issues, nfpSynergy held three focus groups earlier this year with charity donors of a range of professional backgrounds and ages.

Life and work skills key to attracting young volunteers, says new report

Most volunteers are now motivated by the chance to develop new and existing skills, according to a new report. ‘The New Alchemy’, written by research consultancy nfpSynergy, also says people want their experience to be personalised and flexible, rather than traditional “envelope stuffing and money-counting.