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1 in 3 people fear future dependence on state handouts, 1 in 5 fear charity aid

Younger people and women generally more anxious than older people and men“Dangerous irony: state & charity face ‘Big Society’ cuts just as many people fear they’re about to be most needed”, warns nfpSynergy’s SaxtonA third (34%) and a fifth (20%) of the public say (slide 2) they are fairly or very worried about needing future financial assistance, from the state and from charities respectively, according to new data. Younger people and women are generally more worried about this than older people and men.

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Unlocking the pot of gold in legacy giving

Legacy giving is an area of crucial importance but presents a myriad of challenges for charities. Bringing together new data from the Charity Awareness Monitor and our experience of researching legacies in a focus group setting, we look at public perceptions of this difficult topic and how charities can grow this important income stream with sensitivity.

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Public think charities are reaching for higher professional standards

“Fundraising should be as effective as possible whilst being as unintrusive as possible - not always an easy circle to square,” Saxton commentsThe proportion of charity supporters who see their charities as “striving to achieve the highest professional standards at all times” has risen steadily (slide 2), from 47% in 2007 to 55% in 2010 - according to new data out today.

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nfpSynergy staff members

Working at nfpSynergy

We're very proud of our company, its ethos and culture and we think nfpSynergy is a great place to work.
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Social Investment

As part of our Social Investment programme, we regularly produce free reports. We want all charities, regardless of size or sector, to benefit from our research.
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Primary Healthcare Monitor

Charities are increasingly relied upon to support healthcare delivery. Ensure you’re meeting the needs of the healthcare professionals and patients you support using insights from our charity market research.
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Attitudes and Awareness Parliamentary Monitor

If your organisation works closely with Parliament, finding out what MPs and peers think of you is essential. In an economic climate where every penny of your budget counts, you need to know if you're making an impact.

Houses of Parliament

Charity Parliamentary Monitor

What do MPs and Peers think about the charity sector? How do they feel about your brand, campaigns and effectiveness compared to your comparators? Our charity market research can help you answer these questions.
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Irish Charity Engagement Monitor

If your charity is active in Ireland or wants to start making an impact there, monitoring public awareness and opinion is crucial to achieving your goals.
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Charity Brand Evaluator

The Charity Brand Evaluator provides an understanding of how the public views your charity. Discover insights to help ensure you’re communicating the intended message.