This report is from the Centre for the Study of Philanthropy, Humanitarianism and Social Justice (CPHSJ) at Kent University. It's the first study to focus exclusively on UK charitable donations worth £1 million or more.
As charities feel the pinch, many are focusing on real-life stories and personal testimonials to raise funds. This free report from the Mail Media Centre offers inside information from experts on negotiating this sensitive subject.
Younger people and women generally more anxious than older people and men“Dangerous irony: state & charity face ‘Big Society’ cuts just as many people fear they’re about to be most needed”, warns nfpSynergy’s SaxtonA third (34%) and a fifth (20%) of the public say (slide 2) they are fairly or very worried about needing future financial assistance, from the state and from charities respectively, according to new data. Younger people and women are generally more worried about this than older people and men.
The public have a level of choice in almost every aspect of their lives that was unthinkable 20 years ago. But charities have largely ignored the rise in consumer choice in the way they treat their stakeholders.
Legacy giving is an area of crucial importance but presents a myriad of challenges for charities. Bringing together new data from the Charity Awareness Monitor and our experience of researching legacies in a focus group setting, we look at public perceptions of this difficult topic and how charities can grow this important income stream with sensitivity.
While online donations remain some way behind online retail, the share of charitable donations arriving through online channels has risen by 85% in just 3 years. There are also clear signs that charities are taking a more sophisticated and holistic approach to their online communication.
MPs recently talked about large charities being the Tescos of the sector. It was meant as a rebuke for the way that the sector was developing: that larger charities are taking an ever-increasing share of the sector’s resources.
This report was written to try help small charities and non-profits think about their fundraising with greater realism and to improve their chances of success.
“Fundraising should be as effective as possible whilst being as unintrusive as possible - not always an easy circle to square,” Saxton commentsThe proportion of charity supporters who see their charities as “striving to achieve the highest professional standards at all times” has risen steadily (slide 2), from 47% in 2007 to 55% in 2010 - according to new data out today.
As part of our Social Investment programme, we regularly produce free reports. We want all charities, regardless of size or sector, to benefit from our research.
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