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How to research your brand

The significance of brand and how to research it, drawing on the experiences of two national charities and nfpSynergy's experience in tracking charity brands over time.

Trust In Charities

The role of trust in fostering and sustaining public engagement - for both individual charities and the sector in general - drawing on recent nfpSynergy data and analysis.

Why age matters for charities

A look at generational differences in charity engagement and the socio-economic changes influencing patterns of engagement over people's lifetime.