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Young Brits spontaneously name Fry, Beckham and X Factor judges as celebrities most likely to make them support a charity

However, young people remain generally ‘cautious’ and ‘picky’ re charity celebrity endorsers - especially as they get older“A charity courting youth support must recruit just the right celeb to woo its target age and gender”, vies nfpSynergy’s SaxtonYoung Brits spontaneously name Cheryl Cole, David Beckham, Simon Cowell, then Stephen Fry as the top four celebrities most likely to influence them to support any charity they endorsed - according to data out today.

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Dramatic growth in public support for charities investing in fundraising

Nonetheless, majority of people still back quick-spend of donations now, on current charitable ‘need’"Inescapable tension between spending donations on current need, and saving or investing - but trend of opinion in right direction,” says SaxtonThere has been a dramatic increase in public support for charities investing in their own fundraising, according to new data out today.

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