Young, single and childless who have still to write wills are amongst those most amenable to charity legacy-giving Those most amenable to legacy-giving are also most open to letting a charity draft their will for free (no obligation to give)“Charities should especially target younger legacy-givers to help create a culture of legacy-giving,” vies nfpSynergy People yet to write a will comprise a larger potential new legacy market for charities than those who have already written one currently without a bequ

Public support for specific charitable 'causes' varies significantly, depending on political outlookOverall level of public giving/volunteering is 'party neutral'"Interesting to see how differences in different parties' supporter's specific charitable sympathies might sway coalition policy, as the Big Society unfolds," nfpSynergy commentsSupport for specific charitable causes varies with political outlook, according to  out today

“Small, local charities especially well-placed to harness goodwill of loyal hardcore donors,” vies nfpSynergy’s MolyneuxThe public are more likely to perceive smaller charities as being “friendly” but “amateurish”; and larger ones as being “professional” but “wasteful”, according to data out today. However, smaller charities may just have the edge - from a “loyal hardcore” - when it comes to attracting donors.