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Charities now drive moral agenda, research shows

Bullying, discrimination and buying the fruits of child labour: amongst activities that society adjudges most immoralCohabitation and sex before marriage: amongst least unethical activities, say public“Charities working at front line of moral relevancy, tackling what public deem to be our ‘modern-day sins’”, claims SaxtonCharities and campaigners are tackling the activities society most deems unethical, whilst issues still vexing many religions have less moral relevancy - according to new data

Number of Scots giving to charity down 8 percentage points year-on-year: Scottish men and the middle-aged notably thrifty

“Recession has made Scots philanthropically cautious” although “dip in giving may have flattened out”, vies nfpSynergy’s BakerThe number of Scottish people claiming they “donated to charity in the last 6 months” has dipped from 79% in April 08 - before the full felt force of the economic downturn - to just 71% in April 09, according to new data out today. Scottish males and the middle-aged (35-64 year olds) seem to have fronted the slump.

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Integrated comms for greater charity impact

Not every charity can spend millions of pounds on awareness advertising to boost its awareness. However every organisation can integrate its communications at minimal cost in order to maximise the impact of its message.

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