Ad Infinitum: charity advertising and media usage

Adverts are everywhere we look these days and it's hardly surprising when the UK advertising market stands at over £14bn. But how much of that is spent by charities? And what do they actually spend it on? 

This briefing will tell you the answers and give some food for thought. Are charities deliberately shunning the rising star of the advertising world?

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Ad Infinitum: charity advertising and media usage

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