A Healthy Audience - May 2019

This 2019 report is based on updated research first conducted five years ago, in early 2014. The report looks at the relationship between the number of people with a particular medical condition or disability and the size of the largest charity supporting those affected. One of the key questions we try to answer is whether the number of people who have a condition determines the size of the charity associated with it. We have extended the report to include research looking at public perceptions of progress made by health charities.

Key findings:

  • The prevalence of different conditions vary enormously
  • The gap between the largest and smallest charities income has increased
  • The gap between the highest and lowest income raised per person with the condition has increased
  • There is no simple relationship between the number of people with a condition and  the size of a charity
  • There is a correlation between the mortality rate for a condition and the total income raised 
  • Optimism about future impact and perceptions of previous effectiveness are important drivers for support

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A-Healthy-Audience---Report-May-2019.pdf

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