The digital landscape is once again rapidly changing, presenting fresh challenges for everyone serious about exploiting it. For charities, the challenges are particularly stark; for whilst the large majority of charities endeavour to get a healthy return from
their existing efforts (which for many means their websites and emails) the whole experience of digital consumption and digital transactions is changing. The very nature of digital engagement has transformed, and giving is all about engagement.
This report looks into these themes and discusses the possibilities for charities everywhere.