“Donate now” buttons forget all rules of fundraisingExploit modern e-habits via social networks and blogs, or “painlessly” as donors surf and shop, experts urge“Passion, persistence and partnership” lucrative cyber keys for charities, large and smallMany charities overly rely on passive online fundraising tactics like “donate now” buttons that are, in isolation, a decade out of date; failing to more proactively engage with habits, interests and lifestyles of the 21st Century donor - according to a