Emotion plays a significant role when people make choices - like the choice to support one charity instead of another. Discover more about how to take people on an emotional journey and distinguish your charity in this free report.
We invited charity and non-profit professionals to take part in our short survey and share their wisdom on what a good level of Gift Aid looks like for them. Now we are feeding back the insights to the sector.
This report aims to provide information about public views on ideal charity spending, the importance of CEO pay in the public eye as well as the public’s perceptions about which activities count as ‘charitable’.