The latest wave of nfpSynergy research in trust in charities and other public institutions shows that charities have recovered from the media coverage in the second half of 2015.

In 2008 we published the first Mission Impossible report, which brought together over 80 vision and mission statements from a range of  non-profit organisations. And now we did it again!

This report aims to provide information about public views on ideal charity spending, the importance of CEO pay in the public eye as well as the public’s perceptions about which activities count as ‘charitable’.

Are we doing a good job? This is the single most important question a charity, or any other organisation, can ask itself.

This report looks at the key trends in how the public engage with politics and how they perceive charity engagement with the political process. It draws on nfpSynergy’s research with a range of audiences, including the general public, MPs and journalists.

The charity sector has had 12 months unlike any other it has ever seen. We have been under the spotlight in the eyes of the media, public and politicians more than ever before, and rarely for the right reasons.

  The run up to Christmas 2015 was a busy period for charities. Giving Tuesday, big TV adverts and multiple Christmas appeals meant that people had even more contact with charities than usual.