The public’s trust in charities has fallen to its lowest level in almost a decade, new research shows. Barely half of people now trust charities; a figure that sees them drop to 8th in a list of Britain’s most trusted institutions as the Armed Forces, the NHS and schools continue to lead the way.
Trust in charities falls from 53% in Spring 15 to 48% in Autumn 2015
Charities have fallen from 8th place to 12th place in just 6 months in the list of trusted public institutions
Now behind supermarkets and TV & Radio stations in levels of trust
There has been much soul-searching in the charity sector in recent weeks about how it is perceived by external audiences. Do the public, or even politicians and journalists, really understand how charities work today?
The latest round of our Journalists’ Attitudes and Awareness Monitor research asked 150 reporters and broadcasters across the media about how well charities understand their needs when approaching them with stories.
Two thirds of people think that charities spending money on rebranding or London offices are wasting donations, new research shows. The study, published by research consultancy nfpSynergy, reveals that people feel websites and advertising are a better use of vital funds, while half prefer it when charities are run by volunteers.
Based on a sample of nearly 60 UK charities and nfpSynergy data, this five part report looks at some key questions and analyses two areas in detail: the relationship between awareness and income, and that between awareness and media spend.
Just one in 17 people think charities should save more than a year’s expenditure for a rainy day, a new study shows. A third of people favour reserves of less than six months’ spending, while only one in ten agree it should be whatever a charity decides.
Almost one in two people find it ‘very annoying’ to be asked to give to charity on their doorstep or over the telephone, according to new research. A third of people also dislike being approached to sign up to a charity in the street, with collection buckets the preferred way to be asked for money.
Fewer than one in two people agree with charities paying their chief executives, according to a new poll. The results also reveal that the public are still confused about who is actually paid in charities, with many thinking presidents, trustees and patrons draw a wage.
With our 100th free report on the way in the next few months, we thought we'd take a look at some of our recent ones. All 99 reports are available free on our website, but here's a snapshot of the top 10 most downloaded in 2014.
Three in four people feel that charity lotteries should be free to raise as much money as the National Lottery, new research shows. Just the Ticket, written by research consultancy nfpSynergy, also reveals that most people feel lotteries run by good causes should not be capped and do not affect their other donations.
nfpSynergy has long held the opinion that the National Lottery does not need protecting from charity lotteries and that the regulations in place are stifling what could be a very effective fundraising mechanism for good causes. So to coincide with the DCMS consultation on charity lotteries, we surveyed 1,000 British adults to see what they thought.
People now prefer to buy from charity shops rather than online marketplaces like eBay, new research shows. The data, released by nfpSynergy, also shows that four in five of us have visited a charity shop in the last year, up from two thirds a decade ago.