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Red Nose Day spearheads youth-driven text-giving surge, report claims

SMS-giving hike largely driven by the young, and by high-profile campaigns like Red Nose Day Gift Aid and an ‘uncertain’ charity sector remain key obstacles to SMS-giving, despite recent successful slashing of VAT and mobile operator charges  “Charities can see the ever-increasing potential but aren’t yet reaping the rewards.


Social Media League Table

This is a report we wrote to compare the "social media presence" (index reflecting Facebook ‘likes’, Twitter ‘followers’ and YouTube ‘subscribers’) of all UK charities. The report also analyses the Top 50 UK charities by fundraised income - comparing the Top 25 of those against the 25 most popular UK shops, and the Top 25 FTSE companies by market capitalization.

Most comprehensive research to date shows depth of concern from fundraisers about cheque abolition

Appeals to existing donors - method most reliant on cheques, and adjudged of greatest concern to anxious fundraisers Negative comments from fundraisers regarding the proposed abolition of cheques outnumber positive comments by 30 to 1  “Already battling a sluggish economy and government spending cuts, any unsupported abolition of cheques in 2018 would deliver a triple whammy for charities indeed,” vies Saxton On average, fundraisers rank themselves as being “8-out-of-10” (scale of 1 to 10) concern


How to research your brand

The significance of brand and how to research it, drawing on the experiences of two national charities and nfpSynergy's experience in tracking charity brands over time.

Trust In Charities

The role of trust in fostering and sustaining public engagement - for both individual charities and the sector in general - drawing on recent nfpSynergy data and analysis.

Why age matters for charities

A look at generational differences in charity engagement and the socio-economic changes influencing patterns of engagement over people's lifetime.

Young Brits spontaneously name Fry, Beckham and X Factor judges as celebrities most likely to make them support a charity

However, young people remain generally ‘cautious’ and ‘picky’ re charity celebrity endorsers - especially as they get older“A charity courting youth support must recruit just the right celeb to woo its target age and gender”, vies nfpSynergy’s SaxtonYoung Brits spontaneously name Cheryl Cole, David Beckham, Simon Cowell, then Stephen Fry as the top four celebrities most likely to influence them to support any charity they endorsed - according to data out today.


Dramatic growth in public support for charities investing in fundraising

Nonetheless, majority of people still back quick-spend of donations now, on current charitable ‘need’"Inescapable tension between spending donations on current need, and saving or investing - but trend of opinion in right direction,” says SaxtonThere has been a dramatic increase in public support for charities investing in their own fundraising, according to new data out today.


Young People in Governance - November 2010

Young people have much to contribute to the governance of charities and not-for-profits, whether they work specifically with children and young people. Young people can bring a fresh perspective and new energy to decision-making, as well as making boards more diverse and representative of the general public and – for some charities – their service users.

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