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Trust in charities down over 10 percentage points since last General Election.

Charities rally to rank third most trusted UK institution, behind army / NHS, but sector has long-term ‘trust volatility’ second only to banksCharities trusted most by women, under-45s, donors and worshippers; with different trust-triggers for different demographsAge/size of charity, brand awareness, charitable cause and external events also all impact on trust“Charity Commission’s statutory duty, alone, cannot build public trust in charities.


Understanding the benevolent sector - October 2011

Elizabeth Finn Care (EFC) commissioned nfpSynergy to complete a broad and ambitious two-part research project into the state of the benevolent sector, looking at current issues and challenges in the sector, and the potential for sharing resources and strategic partnerships.


Debt and taxes will be main London 2012 legacy, say public - with charities losing out

Public think big business most likely off-track ‘winner’ at 2012 Games, but say it should be sports organisations, schools and charities Whilst 92% can’t name a single charity associated with the Olympics, only 56% are unable to likewise name a company - Lloyds TSB coming top Public feel sports and youth causes most deserve any Olympic charity dividend, with religion least deserving “Public appetite for greater off-track ‘Olympic Spirit’ - for less big business, more big heart and charitable soul”, sa


A Hidden Gem

The Clore Social Leadership Programme aims to develop and connect aspiring leaders in the social sector who are working for the benefit of individuals and communities across the UK. nfpSynergy has been supporting Clore fellows on their research projects through a mixture of research.

Audience Segmentation

How audience segmentation and profiling techniques can help organisations understand their audiences.

Youth volunteering slumps by a quarter following continuous rise since 2008

Dip spearheaded by 17-19 year olds, and amongst males “Drop may reflect cuts to youth volunteering initiatives, showing need for better understanding of volunteer recruitment and retention strategies”, vies nfpSynergy’s Saxton The numbers of young people claiming to have volunteered within the last three months dipped by a quarter – from (slide 3) 19% in Nov 2010 to 14% in May 2011 – despite having previously enjoyed a steady rise since May 2008, according to new data out today.


Public happier for foreign businesses, foreign governments, churches - even royals – to donate to political parties than for UK charities to do so

“Depth of public resistance to charities giving to political parties seems profound and unequivocal,” says nfpSynergy’s SaxtonThe British public are happier (slide 2) for foreign businesses (24%), foreign governments (15%), churches and religious organisations (15%) – and even the royal family (13% - 7% saying ‘probably’, 6% ‘definitely’) - to give money to support UK political parties than for UK charities (13% - 10% say ‘probably’, 3% ‘definitely’) to so do, according to new data out today‘Charities’ rank lowest out of a range o


Red Nose Day spearheads youth-driven text-giving surge, report claims

SMS-giving hike largely driven by the young, and by high-profile campaigns like Red Nose Day Gift Aid and an ‘uncertain’ charity sector remain key obstacles to SMS-giving, despite recent successful slashing of VAT and mobile operator charges  “Charities can see the ever-increasing potential but aren’t yet reaping the rewards.


Social Media League Table

This is a report we wrote to compare the "social media presence" (index reflecting Facebook ‘likes’, Twitter ‘followers’ and YouTube ‘subscribers’) of all UK charities. The report also analyses the Top 50 UK charities by fundraised income - comparing the Top 25 of those against the 25 most popular UK shops, and the Top 25 FTSE companies by market capitalization.

Most comprehensive research to date shows depth of concern from fundraisers about cheque abolition

Appeals to existing donors - method most reliant on cheques, and adjudged of greatest concern to anxious fundraisers Negative comments from fundraisers regarding the proposed abolition of cheques outnumber positive comments by 30 to 1  “Already battling a sluggish economy and government spending cuts, any unsupported abolition of cheques in 2018 would deliver a triple whammy for charities indeed,” vies Saxton On average, fundraisers rank themselves as being “8-out-of-10” (scale of 1 to 10) concern


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