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Running for the money

Running for the Money started out as research into the possible demand for a second marathon in London. However, as results came in, it became clear that the interest in a second London marathon was in fact part of a wider yearning for more accessible, more strategically-planned charity runs throughout the UK.

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21st Century Donor- Executive Summary

This report is the conclusion of several years of work by nfpSynergy researching and understanding donors in a whole variety of guises. We hope that the report will enable charities of all sizes to think about the future and the fundraising strategies they will need to maximise income so as to meet the challenges ahead.

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The power of dreams, the burden of leadership: Report on the Barclay's "Britiain 's Most Admired Charity" Survey- October 2008

"The power of dreams, the burden of leadership" is a report disseminating the "Britain's Most Admired Charity" survey data. It concentrates on a number of important issues for any charity that wants to increase its effectiveness including: the key attributes of successful charities; skill and expertise shortages; government initiatives that have impacted (or not impacted) the sector; and the key challenges for effective charities and charity leaders.

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Public sector claims to prefer charities to deliver its services yet fights shy of contracting them

Majority of Councillors & Local Authorities rate charities at least on par with public sector for service provision - yet only use them for 14% of services3 in 5 rate charity provision of public services at least on par with delivery by companies – yet still use companies for 26% of services“Public sector spirit willing, conversion into charity contracts weak,” cautions Saxton58% of Councillors and 50% of Local Authority staff think “charities are able to deliver public services as cost-effect

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Review and development of the Code of Good Governance

The Code of Good Governance had been in existence for a number of years helping to improve the governance practices of organisations in the Voluntary and Community Sector. The Governance Hub asked us to review the impact of the Code, and to look at changes that might be needed to improve take up and usage.

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Fluctuations in GDP hit charities’ average voluntary income - after 10 month lag

UK economic fluctuations effect charity incomes, voluntary ones first – though not seen straight away, analysis showsAverage charity income growth will slow or become static in downturn, though actual average incomes won’t fall, experts predict“Don’t accept or expect defeat”; but be cautious and “ensure resilience against income volatility”, think tank urgesGrowth in charities’ average voluntary income rises or falls 10 months after any rise or fall in GDP growth, followed by peak impact on overal

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Institute of Fundraising asks Joe Saxton to forge a campaign coalition to reduce SMS text charges for donations

Current charges render text-donations “cost-ineffective”, says AmadiPotential for fundraising via SMS “substantial”, not least amongst the young, vies SaxtonThe Institute of Fundraising has invited its outgoing chair, Joe Saxton, to forge a coalition of all parties keen to reduce current prohibitive fees the telecoms industry charges charities who seek donations via SMS text messaging.

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Councillors & Local Authorities rate charities highly for public service provision - but doubt Compact

The majority of Councillors and Local Authority staff rate charity provision of public services at least on a par with a Local Authority’s ownAround 3 in 5 rate charity provision of public services over delivery by companiesScarce a quarter think Compact has made a big difference58% of Councillors and 50% of Local Authority staff think “charities are able to deliver public services as cost-effectively as local authorities”, respective figures rising to 63% and 59% when comparing charita

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Volunteering levels flat since 2003

Older volunteers decline by a third (since 2001), despite campaignsGovernment strategy fails to deliver rising volunteer numbers thus farVolunteering levels have been fluctuating (18-20%) but remained broadly flat since 2003, with a notable slump amongst 54-64 year olds (down by a third, from 23% in 2001 to 16% in 2007), as the Government’s strategy thus far fails to deliver rising volunteer numbers - according to a new briefing out today.

New report says online fundraising needs more than “donate now”: donors must be engaged on their own terms in online world

“Donate now” buttons forget all rules of fundraisingExploit modern e-habits via social networks and blogs, or “painlessly” as donors surf and shop, experts urge“Passion, persistence and partnership” lucrative cyber keys for charities, large and smallMany charities overly rely on passive online fundraising tactics like “donate now” buttons that are, in isolation, a decade out of date; failing to more proactively engage with habits, interests and lifestyles of the 21st Century donor - according to a

Youth volunteering levels flat, 2006-7 and show “engagement watershed” around age 16

17-25 year olds seem most regularly engaged with charities, not least re volunteering11-16 year olds seem least regularly engaged, possibly due to exam pressures“Start where young people are at,” counsels SaxtonYouth volunteering levels fluctuated but remained broadly flat for the 18 month period Mar 2006 – Nov 2007, with 13%-19% 11-25 year olds claiming to have volunteered for a charity “in the last three months”, according to latest figures released today (see attached summary slides).

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Smaller charities grow at a third the rate of large or medium-sized ones; and are more likely to see incomes actually shrink in a downturn

Medium-sized charities grow their specifically voluntary incomes even more strongly than larger ones [8% compared to 7%]Yet large charities still retain the edge over medium-sized ones, in terms of overall income growth“Lower profiles and fundraising budgets, reluctance to take risks plus lack of economies of scale, leave smaller charities struggling – not least in a downturn,” says nfpSynergy’s BakerCompared with large and medium-sized voluntary organisations, smaller charities struggle to grow t

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What kind of supporter marketing strategy does your non-profit have?

Whilst in reality charity marketing strategies are carefully crafted and multidimensional, in the public eye they all too often appear simple and unsubtle. Recent debates about incentives in mailing and media dislike of face-to-face fundraising on the street has only served to heighten the negative image of charity marketing.

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