Were you among the 91% who got it...wrong?
Our Primary Healthcare quiz had three questions about healthcare professionals:
- Which of the following characteristics do the most GPs on CCGs prioritise when commissioning services from a charity? - [Options: Easy to do business with, Safe and reputable provider, Trusted by the public. Answer: Trusted by the public ]
- For which of the following conditions do GPs feel the best equipped to provide patients with the information they need? - [Options: PTSD, Depression, Breast Cancer, Dementia. Answer: Depression ]
- For which of the following conditions do GPs feel the least equipped to provide patients with the information they need? - [Options: PTSD, Depression, Breast Cancer, Dementia. Answer: PTSD]
We did not expect to see these results!
While many people were getting the last two questions right, the first question in our quiz had by far the most interesting results. 91% of people got it wrong.
Among the available options, ‘Trusted by the public’ is on the top of CCG professionals’ priority when choosing an organisation over for commissioning services. Take a look at the chart below:
*base: 75GPs with CCG/CSU roles
Our data shows that 33% of CCGs value an organisation to be ‘trusted by the public’, whereas ‘safe and reputable provider’ is mentioned by only 28% of CCG professionals. ‘Easy to do business with’ is mentioned by just 12% of respondents.
Is it really surprising?
For those who monitor what is happening with the NHS these results might not seem too much out of the blue. Financial pressure and potential reforms that the NHS is facing combined with the decline in public trust may have had an impact on what commissioners prioritise when choosing service providers.
The need for cost cutting may mean commissioners are more willing to commission providers the haven't worked with before (and therefore know to be 'safe and reputable').
Now organisations that can provide robust evidence of high quality service provision and proven cost-effective results may be more valuable than the status quo.
What does it mean for a health sector charity?
For any health sector charity who work with healthcare professionals it is crucial to understand what drives them to commission a charity service or to refer patients to an organisation.
With Primary Healthcare Monitor our charity clients get feedback from 150 GPs (including 75 GPs with CSU/CCG roles) and 100 nurses a year and are able to identify and understand why some charities impress them more than others, how they react to different campaigns and messages, and ask bespoke questions related to their specific priorities.
What’s more, is our researchers are always available to guide you through the insights in addition to helping you to understand the bigger picture of the sector and zoom in to explain how your charity can use the data.
Don't miss out again
Our next wave of research is around the corner. Send us a request here and we will give you a call to talk about your priorities and how your charity can benefit from the Primary Healthcare Monitor. Download our briefing pack from this page to see how it works.