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Compassion in World Farming

nfpSynergy helped Compassion in World Farming to understand its audience and their motivation to support, and tested charity's products propositions.

The Challenge

Compassion in World Farming campaign peacefully to end all factory farming practices. The charity sought to understand their supporters in more depth, with the aim to potentially growing its support base. The charity was keen to test the potential product propositions and see what actions their supporters might take as a result.

What we did

nfpSynergy designed an online survey to capture all the information relevant to the current needs of the charity. The survey went out to Compassion in World Farming’s entire email-opted-in supporter database. Two regular giving propositions were also tested with supporters.

Our impact

The detailed findings gave Compassion in World Farming insight into the profile of current supporters, their attitudes, motivations, and perceptions of Compassion in World Farming. Our Supporter Satisfaction Benchmark enabled the charity to compare its position against the not-for-profit sector average. Our findings also signaled subtle differences in how supporters responded to the tested propositions and will be used to inform future decision-making around the development of regular giving products.

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Supporters

The experience working with nfpSynergy on our survey was excellent throughout – with pro-active, expert project delivery, great customer service, and fascinating, actionable results.

Tamsin Seymour

Head of Supporter Marketing (UK)

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