Compassion in World Farming

nfpSynergy helped Compassion in World Farming to understand its audience and their motivation to support, and tested charity's products propositions.

The Challenge

Compassion in World Farming campaign peacefully to end all factory farming practices. The charity sought to understand their supporters in more depth, with the aim to potentially growing its support base. The charity was keen to test the potential product propositions and see what actions their supporters might take as a result.

What we did

nfpSynergy designed an online survey to capture all the information relevant to the current needs of the charity. The survey went out to Compassion in World Farming’s entire email-opted-in supporter database. Two regular giving propositions were also tested with supporters.

Our impact

The detailed findings gave Compassion in World Farming insight into the profile of current supporters, their attitudes, motivations, and perceptions of Compassion in World Farming. Our Supporter Satisfaction Benchmark enabled the charity to compare its position against the not-for-profit sector average. Our findings also signaled subtle differences in how supporters responded to the tested propositions and will be used to inform future decision-making around the development of regular giving products.

Tags:

Supporters

The experience working with nfpSynergy on our survey was excellent throughout – with pro-active, expert project delivery, great customer service, and fascinating, actionable results.

Tamsin Seymour

Head of Supporter Marketing (UK)

Other Featured Case Studies

Scope

We conducted an independent evaluation of the Scope charity's Face 2 Face befriending service for parents of disabled children.

Macmillan Cancer Support

We were commissioned to conduct research to help develop Macmillan Cancer Support charity's new branding.

The Children's Society

We collected feedback from supporters and potential supporters of The Children's Society charity to establish their positioning and develop a strategy.

Breast Cancer Care

We helped Breast Cancer Care find out more about what people thought of their brand and gathered some concrete evidence to benchmark awareness of the charity.

Battersea Dogs & Cats Home

Battersea Dogs & Cats Home needed to track awareness of their campaigns and monitor their effectiveness to understand whether and how to scale them up.

Disasters Emergency Committee

We helped the Disasters Emergency Committee (DEC) make sure their fundraising appeals were as effective as possible for their member organisations.

RSPB

Our research is helping the RSPB track how different audiences including Wales, Scotland and Ireland are responding to their brand repositioning work.

Girlguiding

Our research has given Girlguiding insight in to what the public thinks of their brand, allowing them to challenge misconceptions and better target communications.

All We Can

We worked with All We Can to develop its audience-focused fundraising approach and determine the engagement and motivations of its current supporters.

Compassion in World Farming

Other Featured Case Studies

Talk to us