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Save the Children

We helped Save the Children assess its campaigning capabilities and provided recommendations as part of an action plan to ensure they reached their campaign objectives.

The challenge

Save the Children recognised the need to assess its campaigning capabilities after setting itself challenging goals for the ‘Every One’ campaign, which aimed to bring about a two thirds reduction in child mortality rates by 2015.

What we did

We conducted depth interviews with key staff involved in Save the Children programmes in nine countries to determine their campaigning capacity. We also undertook research to determine the potential for campaigning and the level of skill present within these countries.

Our impact

Our research identified existing capacity as well as gaps in campaigning capability; some of the people we spoke to worked in challenging conditions which could restrict their ability to campaign effectively. We made detailed recommendations for Save the Children to consider as part of an action plan to reach their objectives.

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Scope

We conducted an independent evaluation of the Scope charity's Face 2 Face befriending service for parents of disabled children.

Macmillan Cancer Support

We were commissioned to conduct research to help develop Macmillan Cancer Support charity's new branding.

The Children's Society

We collected feedback from supporters and potential supporters of The Children's Society charity to establish their positioning and develop a strategy.

Breast Cancer Care

We helped Breast Cancer Care find out more about what people thought of their brand and gathered some concrete evidence to benchmark awareness of the charity.

Battersea Dogs & Cats Home

Battersea Dogs & Cats Home needed to track awareness of their campaigns and monitor their effectiveness to understand whether and how to scale them up.

Disasters Emergency Committee

We helped the Disasters Emergency Committee (DEC) make sure their fundraising appeals were as effective as possible for their member organisations.

RSPB

Our research is helping the RSPB track how different audiences including Wales, Scotland and Ireland are responding to their brand repositioning work.

Girlguiding

Our research has given Girlguiding insight in to what the public thinks of their brand, allowing them to challenge misconceptions and better target communications.

All We Can

We worked with All We Can to develop its audience-focused fundraising approach and determine the engagement and motivations of its current supporters.

Save the Children

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