Save the Children recognised the need to assess its campaigning capabilities after setting itself challenging goals for the ‘Every One’ campaign, which aimed to bring about a two thirds reduction in child mortality rates by 2015.
What we did
We conducted depth interviews with key staff involved in Save the Children programmes in nine countries to determine their campaigning capacity. We also undertook research to determine the potential for campaigning and the level of skill present within these countries.
Our research identified existing capacity as well as gaps in campaigning capability; some of the people we spoke to worked in challenging conditions which could restrict their ability to campaign effectively. We made detailed recommendations for Save the Children to consider as part of an action plan to reach their objectives.