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Cian Murphy

Cian Murphy

Co Managing Director
Cian is Co Managing Director of nfpSynergy alongside Tim Harrison-Byrne. Cian and Tim are responsible for all aspects of nfpSynergy's work. Cian oversees all of nfpSynergy's bespoke research, helping charities frame, understand and resolve their research questions around brand, audiences, fundraising, communications, stakeholders and more.
Cian is an expert in quantitative research design and analysis and takes the lead on a range of client projects, from proposition and message testing, to audience research and attitudinal segmentation. He is also responsible for ensuring the quality of our research across the board.

Cian is a frequent speaker on a number of charity topics and has spoken at the International Fundraising Congress, The Wheel's Annual Conference, The Irish National Volunteer Management Conference, the Institute of Fundraising Scottish Conference and Trust Fundraising Conference, as well as multiple CharityComms events. He has also authored reports on a range of topics including charity brands and media spend, global fundraising and charity finance.

As well as working at nfpSynergy, Cian has previously worked at the British Red Cross in the Fundraising Strategy department, and at the Charities Advisory Trust



Other team members

Anne-Sophie Liv

Anne-Sophie Liv Data and Research Analyst

Anne-Sophie joined nfpSynergy in May 2017. She currently leads on the Celtic Charity Awareness Monitor (CCAM) whilst also supporting research in the wider Public Audiences team including the Charity Awareness Monitor (CAM).
Berni White

Berni White Head of Finance and People

Berni first joined nfpSynergy as an Admin and Finance Officer in July 2015, providing admin support to the Business Team as well as completing the company's book-keeping. She is now Head of Finance and People.
Jemma Smith

Jemma Smith Data Processor

Jemma has been in the research industry for over 20 years since leaving University and has worked across numerous industry sectors specialising in Charity and Consumer research. Jemma is a part-time Data Processor at nfpSynergy.
Jo Fischl

Jo Fischl Research Director

Jo is Research Director at nfpSynergy. She oversees qualitative research across the company, ensuring we deliver excellent research design, moderation and analysis – as well as leading on innovation and training in qualitative methodologies.
Joe Saxton

Joe Saxton Driver of Ideas

Joe Saxton is Driver of Ideas at nfpSynergy and its founder. Joe works on a range of specific projects, especially those that look at strategic advice on fundraising or communications, or wider organisational issues.
Max Roche

Max Roche Research Officer

Max joined nfpSynergy in January 2020 as a Research Assistant. He works with the Influencer Audiences team and helps manage the company media output.
Peter Dawson

Peter Dawson Researcher

Peter joined nfpSynergy in June 2018 and supports the work undertaken by the Public Audiences team assisting on the production and delivery of the Charity Awareness Monitor.

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