Jo is Research Director at nfpSynergy. She oversees qualitative research across the company, ensuring we deliver excellent research design, moderation and analysis – as well as leading on innovation and training in qualitative methodologies. Jo manages a range of qualitative and quantitative bespoke projects, with a particular focus on understanding the needs of service users, evaluation studies and research exploring public perceptions and attitudes. Current projects include two multi-year grant evaluation projects for The Clothworkers’ Foundation.
Jo also overseas our quarterly Sector Insight research, exploring key trends in public attitudes to charities and drawing out what they mean for our clients. Jo previously led on all of our general public audience research including nfpSynergy’s Charity Awareness Monitor and continues to present on our public research at client away days. She moderates our annual focus group programme in the UK and Ireland for Charity Awareness Monitor and Irish Charity Engagement Monitor clients, exploring topical sector issues with donors.
Jo has an MSc in Social Policy (Research) with distinction from the London School of Economics (LSE). She also has a degree in English Literature and History of Art from the University of York. Prior to joining nfpSynergy, Jo worked as a researcher for a grant giving and educational charity focusing on children and young people’s issues. She has also previously worked for charities including MSI Reproductive Choices.
- A snapshot of Covid-19 related findings from our latest Sector Insight Research
- Planning for the Unknown – How can charities look ahead to 2021?
- COVID-19: How can charities harness the public desire to help?
- Is the public getting tired of sponsoring fundraising events?
- GDPR - It's what the public want: even for charities
- Five things to do to make your brand shine
- Sentiments of cynical donors in a post-truth society
- What does declining trust mean for my charity?