Secil Muderrisoglu

Secil Muderrisoglu

Head of Brand Research

Secil joined nfpSynergy in January 2013 as part of the Public Audiences Team, specialising in brand communications. She now leads on our Charity Brand Evaluator research, giving charities a unique insight about the public’s perception of their brand. Secil is involved with the analysis and management of our Charity Awareness Monitor. She is also responsible for nfpSynergy’s work with the under-researched audiences – her recent projects include research with the Black, Asian and Minority Ethnic (BAME) and Lesbian, Gay, Bisexual, Trans and Queer (LGBTQ+) communities in the UK. 

Secil has a profound interest and expertise in designing and conducting research as well as bringing complex data to life for charities. She is passionate about helping organisations in understanding their research needs and providing them with the evidence base, they need to help their beneficiaries in the most effective way possible. During her time at nfpSynergy, Secil has delivered wide range of projects in tracking brand awareness and perceptions, new service development, developing fundraising products, campaign tracking, impact evaluation, audience segmentation, informing rebrands and understanding supporter satisfaction.

Secil previously worked as a Social Policy and Research Officer at the Ethnic Minority Foundation, where she focused on gender and global health issues. She carried out a comprehensive evaluation of the Muslim Women’s Engagement Programme and played a vital role in managing the Forced Marriage Awareness campaign. Prior to that, she spent two years as an Equity Research Analyst at an investment bank.  

Secil holds a Master’s degree in Economic History from the London School of Economics and a bachelor’s degree in Industrial Economics. She is also a Trustee of Mindfulness in Schools Project (MiSP).

Other team members

Anne-Sophie Liv

Anne-Sophie Liv Data and Research Analyst

Anne-Sophie joined nfpSynergy in May 2017. She currently leads on the Celtic Charity Awareness Monitor (CCAM) whilst also supporting research in the wider Public Audiences team including the Charity Awareness Monitor (CAM).
Berni White

Berni White Head of Finance and People

Berni first joined nfpSynergy as an Admin and Finance Officer in July 2015, providing admin support to the Business Team as well as completing the company's book-keeping. She is now Head of Finance and People.
Jemma Smith

Jemma Smith Data Processor

Jemma has been in the research industry for over 20 years since leaving University and has worked across numerous industry sectors specialising in Charity and Consumer research. Jemma is a part-time Data Processor at nfpSynergy.
Jo Fischl

Jo Fischl Head of Public Audiences Research

Jo joined nfpSynergy in September 2012 and oversees all our general public audience research including nfpSynergy’s Charity Awareness Monitor. Alongside this she works on a wide range qualitative and quantitative bespoke projects for our clients.
Joe Saxton

Joe Saxton Driver of Ideas

Joe Saxton is Driver of Ideas at nfpSynergy and its founder. Joe works on a range of specific projects, especially those that look at strategic advice on fundraising or communications, or wider organisational issues.
Max Roche

Max Roche Research Assistant

Max joined nfpSynergy in January 2020 as a Research Assistant. He works with the Influencer Audiences team and helps manage the company media output.
Peter Dawson

Peter Dawson Researcher

Peter joined nfpSynergy in June 2018 and supports the work undertaken by the Public Audiences team assisting on the production and delivery of the Charity Awareness Monitor.
Rei Kanemura

Rei Kanemura Senior Researcher

Rei joined nfpSynergy in July 2016. She now heads up Families Insight, our research of young children and their parents, and assists with the Charity Awareness Monitor.
Rita Skanis

Rita Skanis Researcher

Rita joined nfpSynergy in May 2019 and works with the Public Audience's team providing research and general administrative support.

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