Secil joined nfpSynergy in January 2013 as part of the Public Audiences Team, specialising in brand communications. She now leads on our Charity Brand Evaluator research, giving charities a unique insight about the public’s perception of their brand. Secil is involved with the analysis and management of our Charity Awareness Monitor. She is also responsible for nfpSynergy’s work with the under-researched audiences – her recent projects include research with the Black, Asian and Minority Ethnic (BAME) and Lesbian, Gay, Bisexual, Trans and Queer (LGBTQ+) communities in the UK.
Secil has a profound interest and expertise in designing and conducting research as well as bringing complex data to life for charities. She is passionate about helping organisations in understanding their research needs and providing them with the evidence base, they need to help their beneficiaries in the most effective way possible. During her time at nfpSynergy, Secil has delivered wide range of projects in tracking brand awareness and perceptions, new service development, developing fundraising products, campaign tracking, impact evaluation, audience segmentation, informing rebrands and understanding supporter satisfaction.
Secil previously worked as a Social Policy and Research Officer at the Ethnic Minority Foundation, where she focused on gender and global health issues. She carried out a comprehensive evaluation of the Muslim Women’s Engagement Programme and played a vital role in managing the Forced Marriage Awareness campaign. Prior to that, she spent two years as an Equity Research Analyst at an investment bank.
Secil holds a Master’s degree in Economic History from the London School of Economics and a bachelor’s degree in Industrial Economics. She is also a Trustee of Mindfulness in Schools Project (MiSP).
- Just what the doctor ordered: dissecting public attitudes towards science and medical research charities
- Four ways to raise your charity’s profile
- How to determine your brand's key drivers for success
- The ideal charity brand explained
- Five campaigns that made me emotional
- Building a stronger brand
- Ideal Charity - measured and explained