Secil joined nfpSynergy in January 2013 as part of the Public Audiences Team, specialising in brand communications. Currently, she heads up our Brand Attributes monitor, giving charities a unique insight about the public’s perception of, and affinity for, their brand. Secil is also involved with the analysis and management of our Charity Awareness Monitor.
Apart from our syndicated tracking research, Secil also works on various social investment and bespoke projects. She worked in design, management and analysis of the Global Digital Fundraising report, in collaboration with the Resource Alliance. Since joining nfpSynergy, Secil is also involved with delivering qualitative research projects such as communications and creative development testing and programme development for charities including Macmillan Cancer Support and The Scouts Association.
Secil previously worked as a Social Policy and Research Officer at the Ethnic Minority Foundation, where she focused on gender and global health issues. She carried out a comprehensive evaluation of the Muslim Women’s Engagement Programme and played a vital role in managing the Forced Marriage Awareness campaign. Prior to that, she spent two years as an Equity Research Analyst at an investment bank.
Secil holds a Master’s degree in economic history from the London School of Economics and a bachelor’s degree in Industrial Economics. In her free time, she is committed to the discovery of new bars and good eateries in London and Istanbul, cycling when her saddle is not stolen, contemplating about working towards her Day Skipper License, listening and getting addicted to range of podcasts.
- Just what the doctor ordered: dissecting public attitudes towards science and medical research charities
- Four ways to raise your charity’s profile
- How to determine your brand's key drivers for success
- The ideal charity brand explained
- Five campaigns that made me emotional
- Building a stronger brand
- Ideal Charity - measured and explained