Whether you're engaging the general public as fundraisers, volunteers, service users, campaigners or advocates for your cause, the broader population is a vital audience. Understanding how it sees you is essential for any charity looking to raise awareness and garner support. We have been working with the general public for over 15 years, from exploring their awareness, understanding, warmth and associations with charities, to the role that demographics such as age, gender, faith and so on play in decision-making. Our recent work with the Schwartz values model has expanded our knowledge of how core values impact on people's interactions with charities.
Choose your way to get the answers
Do it via Tracking Research
Do it bespoke
Whatever your research needs, we can carry out bespoke research consultancy with the general public to help you best achieve your aims. Some of the areas where we've helped other organisations include:
- Campaign testing
- Brand awareness
- Fundraising and audience development
- Message testing
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