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General Public

Whether you're engaging the general public as fundraisers, volunteers, service users, campaigners or advocates for your cause, the broader population is a vital audience. Understanding how it sees you is essential for any charity looking to raise awareness and garner support. We have been working with the general public for over 15 years, from exploring their awareness, understanding, warmth and associations with charities, to the role that demographics such as age, gender, faith and so on play in decision-making. Our recent work with the Schwartz values model has expanded our knowledge of how core values impact on people's interactions with charities.

Choose your way to get the answers

Do it via Tracking Research

Charity Awareness Monitor

Understanding how people see your organisation is essential for developing better strategies. We can provide you with unique, in-depth and cost effective charity market research.
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Charity Brand Evaluator

The Charity Brand Evaluator provides an understanding of how the public views your charity. Discover insights to help ensure you’re communicating the intended message.
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Do it bespoke

Bespoke Research

Our specialist bespoke research team have the skills and experience to design your project from start to finish.
nfpSynergy research

Whatever your research needs, we can carry out bespoke research consultancy with the general public to help you best achieve your aims. Some of the areas where we've helped other organisations include:

  • Campaign testing
  • Brand awareness
  • Fundraising and audience development
  • Message testing

You will be in good company

Look at some of the stories we helped to uncover:

Have a project idea or a question?

Tell us your ideas and we'll see how we can help you:

Why not start with free resources?

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Free Report

Gone Viral - The impact of a second year of Covid-19 on charities

Last year, we released our ‘Going Viral’ report, exploring the initial response to the Covid-19 outbreak by charities. This is the second year of Covid-19, and it was time to revisit and delve into the experiences of charities in the sector again to take a longer-term perspective on the pandemic and its impact on the sector.

Talk to us

Interested in our consultancy services, tracking research products, or anything else? Call us on 020 7426 8888 or use this form.