General Public

Whether you're engaging the general public as fundraisers, volunteers, service users, campaigners or advocates for your cause, the broader population is a vital audience. Understanding how it sees you is essential for any charity looking to raise awareness and garner support. We have been working with the general public for over 15 years, from exploring their awareness, understanding, warmth and associations with charities, to the role that demographics such as age, gender, faith and so on play in decision-making. Our recent work with the Schwartz values model has expanded our knowledge of how core values impact on people's interactions with charities.

Choose your way to get the answers

Do it via Tracking Research

Charity Awareness Monitor

Understanding how people see your organisation is essential for developing better strategies. We can provide you with unique, in-depth and cost effective charity market research.
people in liverpool st station

Brand Attributes Monitor

The Brand Attributes Monitor provides an understanding of how the public views your charity. Discover insights to help ensure you’re communicating the intended message.
London street view

Families Insight

Discover what parents and their children think of your charity with our Families Insight charity market research. Young people are your future supporters – start inspiring and influencing them now.
A family together

Do it bespoke

Bespoke Research

Our specialist bespoke research team have the skills and experience to design your project from start to finish.
nfpSynergy research

Whatever your research needs, we can carry out bespoke research consultancy with the general public to help you best achieve your aims. Some of the areas where we've helped other organisations include:

  • Campaign testing
  • Brand awareness
  • Fundraising and audience development
  • Message testing

You will be in good company

Look at some of the stories we helped to uncover:

Have a project idea or a question?

Tell us your ideas and we'll see how we can help you:

Why not start with free resources?

Talk to us

Interested in our consultancy services, tracking research products, or anything else? Call us on 020 7426 8888 or use this form.