Bespoke research at nfpSynergy has developed dramatically over the last five years. We have built extensive experience of identifying and working with specific hard to reach groups as well as vulnerable populations. We know that getting the right sample is important, and this can be one of the most difficult parts of the research process.
We ensure our research is robust - this means we take the necessary time to build up trusting relationships with our participants to ensure they feel confident and comfortable talking to us. We have conducted qualitative and quantitative research directly with people facing homelessness, living with mental health conditions, varying disabilities and those requiring palliative care. We demonstrate an especially sensitive and professional approach necessary with these groups. Collaboration with contacts across the not-for-profit, corporate, political, journalism, health and business sectors also means we are in a strong position to advise and identify hard to reach samples.
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Our work in this area has included:
- Needs assessment to inform service development and funding proposals
- Brand and communications development with sensitive audiences
- Stakeholder audits with hard to reach samples
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