The NHS faces huge challenges ranging from an ageing and increasingly chronically ill population to financial pressure on key services. In addition, the commissioning of services has been radically altered with the creation of local Clinical Commissioning Groups. If you are a charity working with healthcare professionals, it is crucial to understand how you fit within this changing landscape. Our research in this area has helped charities to ensure that they are offering effective support to healthcare professionals and making compelling bids for commissions.
Encouragingly, our research with this audience over the years has highlighted how much healthcare professionals value and rely on their engagement with charities - an important mandate for your work in this area.
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