Media coverage of charities shapes how the public views the sector more now than ever before. Journalists believe they have an obligation to the public to scrutinise the work and operations of charities. But they also continue to recognise the positive impact charities make, and want to continue collaborating with charity media teams to highlight that good work.

Over the past 15 years we have gathered the views of thousands of journalists to help charities secure wider media coverage. Our charity market research can provide you with invaluable evidence to shape and improve your strategy, future campaigns and engagement with journalists.

Do it via Tracking Research

Journalists’ Attitudes & Awareness Monitor

Our charity market research with 150 journalists from national and local media, radio and TV could ensure your charity is poised to get the coverage and support it needs.

Brand Attributes Monitor

The Brand Attributes Monitor provides an understanding of how the public views your charity. Discover insights to help ensure you’re communicating the intended message.

Charity Awareness Monitor

Understanding how people see your organisation is essential for developing better strategies. We can provide you with unique, in-depth and cost effective charity market research.

Charity Parliamentary Monitor

What do MPs and Peers think about the charity sector? How do they feel about your brand, campaigns and effectiveness compared to your comparators? Our charity market research can help you answer these questions.

Do it bespoke

Bespoke Research

Our specialist bespoke research team have the skills and experience to design your project from start to finish.

We have experience in:

Campaign evaluation
Developing effective case study portfolios
Communications and message testing
Stakeholder audits

Scope

Macmillan Cancer Support

The Children's Society

Breast Cancer Care

Battersea Dogs & Cats Home

Disasters Emergency Committee

RSPB

Girlguiding

All We Can

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Latest Research

Trust in Charities and the Overseas Development Sector

Stories in the media continue shaking the sector. We ran this survey to measure the level of trust in the charity sector shortly after the controversies around Oxfam and other charities, as well as the President’s Club fundraising event, hit the news.

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General research

Public Attitudes

Free Report

SORPed out - Why financial reporting for charities should be reformed

It’s time for a new approach to solving the financial reporting challenges that the charity sector faces. Charity accounts, and the financial data that springs from them, should be a route to build trust in charities.

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