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Media coverage of charities shapes how the public views the sector more now than ever before. Journalists believe they have an obligation to the public to scrutinise the work and operations of charities. But they also continue to recognise the positive impact charities make, and want to continue collaborating with charity media teams to highlight that good work.

Over the past 15 years we have gathered the views of thousands of journalists to help charities secure wider media coverage. Our charity market research can provide you with invaluable evidence to shape and improve your strategy, future campaigns and engagement with journalists.

Choose your way to get the answers

Do it via Tracking Research

Charity Brand Evaluator

The Charity Brand Evaluator provides an understanding of how the public views your charity. Discover insights to help ensure you’re communicating the intended message.
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Charity Awareness Monitor

Understanding how people see your organisation is essential for developing better strategies. We can provide you with unique, in-depth and cost effective charity market research.
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Charity Parliamentary Monitor

What do MPs and Peers think about the charity sector? How do they feel about your brand, campaigns and effectiveness compared to your comparators? Our charity market research can help you answer these questions.
Houses of Parliament

Do it bespoke

Bespoke Research

Our specialist bespoke research team have the skills and experience to design your project from start to finish.
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We have experience in:

  • Campaign evaluation
  • Developing effective case study portfolios
  • Communications and message testing
  • Stakeholder audits

Have a project idea or question?

Tell us your ideas and we'll see how we can help you:

Why not start with free resources?

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Free Report

Gone Viral - The impact of a second year of Covid-19 on charities

Last year, we released our ‘Going Viral’ report, exploring the initial response to the Covid-19 outbreak by charities. This is the second year of Covid-19, and it was time to revisit and delve into the experiences of charities in the sector again to take a longer-term perspective on the pandemic and its impact on the sector.

Talk to us

Interested in our consultancy services, tracking research products, or anything else? Call us on 020 7426 8888 or use this form