To build trust and achieve their missions, charities must satisfy the multifaceted interests of donors, service users/beneficiaries, trustees, volunteers and often many more groups. We call these groups Stakeholders.

Knowing who the key influencers are in your sector, who can bring about change, who your work affects and what they all think is crucial to the development of charities and non-profit organisations. We regularly engage and work with different stakeholders such as Boards of Trustees, staff, volunteers and beneficiaries, as well as external agencies, journalists, professionals, politicians, and community networks. We design programmes of research to explore and understand the thoughts, feelings and experiences of these stakeholder groups.

Regardless of how complex the map of your stakeholders is, we will help you to understand their attitudes and give you the answers you need to turn them into your loyal supporters.