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To build trust and achieve their missions, charities must satisfy the multifaceted interests of donors, service users/beneficiaries, trustees, volunteers and often many more groups. We call these groups Stakeholders.

Knowing who the key influencers are in your sector, who can bring about change, who your work affects and what they all think is crucial to the development of charities and non-profit organisations. We regularly engage and work with different stakeholders such as Boards of Trustees, staff, volunteers and beneficiaries, as well as external agencies, journalists, professionals, politicians, and community networks. We design programmes of research to explore and understand the thoughts, feelings and experiences of these stakeholder groups.

Regardless of how complex the map of your stakeholders is, we will help you to understand their attitudes and give you the answers you need to turn them into your loyal supporters.

Choose your way to get the answers

Do it via Tracking Research

Charity Parliamentary Monitor

What do MPs and Peers think about the charity sector? How do they feel about your brand, campaigns and effectiveness compared to your comparators? Our charity market research can help you answer these questions.
Houses of Parliament

Charity Awareness Monitor

Understanding how people see your organisation is essential for developing better strategies. We can provide you with unique, in-depth and cost effective charity market research.
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Charity Brand Evaluator

The Charity Brand Evaluator provides an understanding of how the public views your charity. Discover insights to help ensure you’re communicating the intended message.
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Do it bespoke

Bespoke Research

Our specialist bespoke research team have the skills and experience to design your project from start to finish.
nfpSynergy research

Our expertise could help you:

  • Benchmark and increase brand awareness
  • Improve engagement and communication
  • Expand funding opportunities
  • Inform organisational transformation

You will be in good company

Look at some of the stories we helped to uncover:

Have a project idea or a question?

Tell us your ideas and we'll see how we can help you:

Why not start with free resources?

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Free Report

Gone Viral - The impact of a second year of Covid-19 on charities

Last year, we released our ‘Going Viral’ report, exploring the initial response to the Covid-19 outbreak by charities. This is the second year of Covid-19, and it was time to revisit and delve into the experiences of charities in the sector again to take a longer-term perspective on the pandemic and its impact on the sector.

Talk to us

Interested in our consultancy services, tracking research products, or anything else? Call us on 020 7426 8888 or use this form